Muhahaha! These Sisters are on to Something! Metabolic Domination, One Breath at a Time!

From Physiology PhDs to Metabolic Maniacs!

So these twin sisters Michal and Merav Mor – yes *Mor* very appropriate wouldn't you say Number Two? – they were toiling away on their PhDs in physiology. But then *plot twist* they decided 'Hey let's run an Ironman!' Naturally this led them down the dark path of understanding personal metabolism. And what did they find? A gaping hole in the consumer market! No readily available tools to track this vital data. It was as if the world was *begging* for a supervillain to exploit this weakness! And thus Lumen was born. Bwahahaha!

Fridays Family and Forced Breath Samples!

Initially these Mor sisters weren't thinking world domination. Oh no. They were just casually dragging their family into their twisted experiments. Imagine: Friday night dinner pleasant conversation and then 'Aunt Mildred breathe into this device for science...or else!' Pure evil genius I tell you! It reminds me of the time I forced Scott to live on the moon. Good times good times.

$77 Million Dollars! A Paltry Sum! But a Start!

These sisters put their diabetes stricken father on the machine and *boom* the results were eye opening. This is when the world took notice. A successful Indiegogo campaign. $77 million in funding. SEVENTY SEVEN MILLION DOLLARS! Okay it's no one hundred *billion* dollars but it's enough to buy a *decent* moon base. They have collected over 65 million breaths to date from more than 350,000 individuals! This calls for a celebration! Mini Me get the…what *is* the proper celebratory drink for metabolic data dominance? A green smoothie? Very well get the green smoothies!

Persistence is Key (Like That Time I Refused to Die)!

Turns out these Mor sisters had to learn to love getting up at 4am. I know what that's like. I am a night owl! A creature of darkness not a breakfast enthusiast! But they were rejected from medical school! REJECTED! Can you imagine? But did they give up? NO! They persevered. Just like when I was frozen in space. Did I give up on world domination? Of course not! Resilience my friends is the key to unlocking any evil plan!

Yin and Yang: The Mor Sisters' Secret Weapon!

They bicker like cats and dogs and claim to be all egoless. But the article suggests they are a balanced duo. One sister is all science y the other is all product y. A perfect balance a 'Yin and Yang,' if you will. I too have tried to create a perfect balance of evil. Unfortunately I ended up with Mini Me. Close but no cigar.

No Late Meetings: The REAL Evil Plan?

And here's the real kicker: no late meetings! They want their employees to have work life balance. Work life balance?! What kind of evil genius prioritizes such things? Maybe...*maybe*...this is a ruse! A way to lull the world into a false sense of security before they unleash their metabolic measuring device on an unsuspecting public! It is time for the world to know that Doctor Evil is coming! Muhahaha!