Mmm, E.l.f. Buys Rhode: Is This the Key to Eternal Youth...and Donuts?

A Billion Dollars? D'oh! That's a Lot of Donuts!

Woohoo! E.l.f. Beauty those folks who make the stuff my Marge uses to look all purdy are buying Rhode this other company run by some Bieber lady. They're paying up to a BILLION DOLLARS! A billion! I could buy so many donuts with that kind of dough mmm...doughnuts! And Marge tells me the stuff will help her look younger. Maybe I can get some too then Flanders won't look so smug.

From Zero to $212 Million? That's Faster Than I Eat a Box of Donuts!

This Rhode company get this went from nothing to over $200 million in sales faster than I can say 'D'oh!' and polish off a dozen Krusty Kremes. Ten products and boom! That CEO guy Tarang Amin even said he didn't think it was possible. Me neither! Unless we're talkin' about disappearing donuts then anything is possible. Marge says she wants me to invest in skincare...but I'd rather invest in donuts if you catch my drift!

Hailey Bieber: Chief Creative Officer? More Like Chief...Uh...Pretty Person Officer!

So Hailey Bieber is gonna be the Chief Creative Officer. Sounds fancy. She says she wants to bring her stuff to 'more faces places and spaces.' I don't know about faces and places but I could sure use some space in my belly for more donuts. I wonder if they'll make a donut flavored skincare line? Mmm donut face!

E.l.f. Stock Drops? Don't Have a Cow Man! It'll Bounce Back...Probably.

E.l.f.'s stock went down after the announcement. Don't have a cow man! These things happen. Maybe they should have announced a donut flavored lipstick first. That would have sent the stock through the roof! They beat their earnings though so Marge says not to worry. But worry is my middle name well technically it's Jay but you get the picture!

Made in China? Uh Oh! Tariffs! Time to Hide the Duff!

Turns out E.l.f. gets a lot of their stuff from China. And now there are these things called 'tariffs,' which sound like some kind of scary monster. It means things might get more expensive! They are even talking about raising prices. What if the prices of beer and donuts go up? Then we are all doomed. Dooooomed!

High End Skincare? What About High End...Donuts?!

This Rhode stuff is more expensive than E.l.f.'s usual stuff. They're hoping rich folks will buy it. Me? I'm hoping for high end *donuts*. Like donuts filled with caviar or maybe gold leaf. Mmm gold leaf. Now if you'll excuse me I hear a donut calling my name. Mmm donut.