Pinhome's Dayu Dara Permata bootstrapped her way to $75 million by embracing failure, because as any genius knows, you gotta risk it for the biscuit (or the Szechuan sauce).
Pinhome's Dayu Dara Permata bootstrapped her way to $75 million by embracing failure, because as any genius knows, you gotta risk it for the biscuit (or the Szechuan sauce).

Garage Days and Existential Dread (Mostly Garage Days)

Alright Morty listen up. This Permata chick right? She's got this Pinhome thingamajig in Indonesia. Started in a garage classic origin story. Like Batman but with less brooding and more... property transactions. She says entrepreneurship is hard. *Burp* No *duh* Morty! Try inventing interdimensional cable sometime then tell me about hard. Point is she's not wrong. Gotta be ready to faceplant Morty. Otherwise you're just delaying the inevitable universe sized wedgie.

From Strict Parents to Real Estate Mogul: It's All About Control Morty!

So turns out Permata had these super strict parents right? Always pushing her to be number one. Classic 'dictator' parents... but in a charming Indonesian way I guess. She liked property because get this it was her 'house her rules.' Sounds like someone needs a portal gun and a reality check am I right Morty? But hey worked for her. She bought her first investment property at 23. Me? I was busy turning myself into a pickle. Priorities Morty priorities.

Gojek to Greatness: The Interdimensional Cable of Southeast Asia

She bounces around the corporate world lands at Gojek – some Southeast Asian gig economy thing. Met her partner there this Aljunied dude. They ditch the corporate cage probably realized they could make way more money. The system Morty it's rigged! Well unless you're the one rigging it. Which you know I occasionally do. For science! Or... because I feel like it. Who cares?

Fail Fast Learn Faster... Or Just Get Really Really Drunk

Okay so they start Pinhome in Permata's garage. Husband's the first employee real heartwarming stuff. They pump $150,000 into it. Husband probably regretting his life choices at this point. *Burp* Anyway they try a bunch of stuff: crowdfunding property management co ownership. All flops! But she's all 'fail fast learn fast.' Sounds like a self help book written by a corporate robot. But hey whatever works right? Maybe I should write a self help book call it 'How to be a Rick: A Guide to Existential Nihilism and Occasional Burps.'

The Fourth Time's the Charm (Unless You're on Interdimensional Cable Then It's the 572nd)

Fourth idea's the winner. Pinhome becomes this 'end to end property transaction platform.' Fancy talk for 'we help people buy houses.' Now they got millions of users and probably a ton of VC money. She says 'try to fail every day.' I say 'try not to get eaten by a Gromflomite.' Same difference Morty. Point is she stuck with it. Which is more than I can say for most of my relationships.

Energy Management and Avoiding Galactic Federation Prisons

Permata's dropping wisdom bombs Morty. 'Manage your energy well or you'll quit.' Preach sister! Running a business is a marathon not a sprint. Unless you're being chased by the Galactic Federation then it's definitely a sprint. *Burp* Look the point is she succeeded by failing learning and probably drinking a lot of coffee. Just like me but with less existential angst... probably.


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