Yeti Gets a Cuban Makeover! Is This the Start of a Beautiful Thing?

Yeti Meet Tony Montana!

Listen up you punks! Tony Montana here and I'm checkin' out this YETI Holdings see? Two and a half billion dollars they're playin' with. They make coolers cups the kinda stuff you take on a picnic... if you ain't afraid of getting shot at that is. They're sayin' the stock ain't movin'. Eight times earnings? That's like payin' eight bucks for a cup of coffee at Starbucks... robbery! But Engaged Capital these guys they're comin' in lookin' to stir things up make some REAL money ya know? 'Cause in this country you gotta make the money first. Then when you get the money you get the power. Then when you get the power then you get the women.

Board Games and Power Plays

So these 'Engaged' fellas they got about two percent of Yeti. They ain't happy with the slow dance. They want disco they want fire! They're puttin' two new guys on the board: Arne Arens some North Face big shot and J. Magnus Welander from Thule – makes car racks strollers the kinda crap for yuppies. These guys supposed to know how to make Yeti grow. Sounds like a bunch of committee bullshit to me but what do I know? I just sell product!

Expansion My Friend! The World is Yours!

The article is sayin' Yeti ain't growin' fast enough. They're stuck in a rut. 'Drinkware and cooler company?' Gimme a break! They need to think bigger. Europe Asia – that's where the money is! Luggage bags campin' gear – that's where they gotta go. They got the name the rep. They just need to get their act together. Like I always say every day above ground is a good day! But even better is a day with money in your pocket. Time to expand no?

Talk is Cheap Show Me the Money!

Yeti needs to tell the world what they're doin'! Show some muscle! SharkNinja these guys make blenders and vacuums right? They're out there talkin' showin' off. Yeti? They're hidin' in the shadows. Gotta get out there and let everyone know who's boss! Like me I let everyone know real quick who was the boss. You wanna play rough? Okay. Say hello to my little friend! Because who do I trust? Me! That's who.

Buybacks? More Like Paybacks!

They got $280 million in cash! They should be buyin' back their own stock! Show some faith! Pump up the price! This ain't rocket science people! This is about makin' money! They could buy back half the damn company. It's like I always tell Manny 'Don't get high on your own supply.' But use the cash! Buy somethin'!

Complacency is the Enemy Amigo!

So this CEO guy Matt Reintjes he's gettin' paid based on how much cash the company makes. That's why he ain't takin' risks! These new board members are supposed to give him some balls. Tell him to get out there and make something happen. And this Engaged Capital they’re gonna be watchin’. Making sure everyone does their job. Like I said in this world you gotta watch out for number one. But sometimes number one needs a little kick in the ass!