Tequila Apocalypse Averted?! One Company Says Price Hikes Are Bullsh*t!

The Rich Get Richer and the Poor Order Water?

Alright alright settle down chat. Asmongold here ready to drop some truth bombs on your beautiful bald heads. So apparently Jose Cuervo and Don Julio – those corporate behemoths – are crying about potential tequila price hikes because of tariffs. Boo hoo. My heart bleeds. It's always the same story isn't it? The big guys wanna squeeze every last penny out of you while blaming everyone else. Typical.

Suerte Tequila: The Chad of the Tequila Aisle

But hold on there's a glimmer of hope in this dark desolate wasteland of corporate greed. Suerte Tequila a small batch single estate tequila is saying "Nah we good." They're not passing the tariff costs onto you the consumer. Based company much? They own their agave fields their distillery and they're basically telling the other guys to git gud. It's like when I no life a boss and everyone else is still wiping – get on my level scrublords!

Agave Prices Down? More Like Agave Prices Got REKT!

And here's the kicker: agave prices are DOWN! They were 32 pesos per kilogram in 2022 but fell to 5 pesos in February 2024. So why the hell are these big companies even talking about raising prices? It's like they're trying to pull a fast one on us. Are we just gonna sit here and take it chat? ARE WE?!

Indie Company Savior Complex

Brian Rosen from InvestBev hits the nail on the head. Suerte's independence is their superpower. The big corporations are getting pressured to raise prices and slow down production while Suerte focuses on just making good tequila without bending to the will of shareholders. It's like a speedrunner versus a casual player – one is optimizing the other is just…existing. You know what I mean chat? 'Maximize your efficiency!'

Tequila and Mezcal: The Only Spirits That Matter Apparently

While other spirits are struggling tequila and mezcal are booming. The U.S. imported $5.2 billion worth of tequila in 2024. People are still thirsty and Suerte's shipments are up 55.8%. They know what's up. Give the people what they want and they'll keep coming back for more. It's a simple as that.

Focus Chat! FOCUS!

Suerte's CEO Laurence Spiewak said the key is 'maintaining focus in a very noisy space.' And he's right. Don't get distracted by the drama the corporate greed the… hair. Just focus on making a good product and treating your customers right. That's the Asmongold way and apparently it's the Suerte way too. Alright chat now go forth and drink responsibly… or irresponsibly. I'm not your dad.