A former
A former "Big Four" accountant ditches the corporate grind to build a massively successful lifestyle clothing brand, YoungLA, proving that sometimes, the greatest trophies aren't found in a cubicle.

No Time to Bleed...Balance Sheets

The human Gurmer Chopra… fresh out of the ‘University’ lands in the belly of the beast – a ‘Big Four’ accounting firm. One Earth year – barely a season in my hunting grounds – and he's already smelling the stench of boredom. 'I freaking hate it here,' he howls like a wounded puppy. Zero difference in the world? He should try facing me with a spear – *that's* a difference. He flirts with the CPA exam – a true test of endurance – but realizes his life is not adding up. Smart move human. Sticking to soul crushing careers is not the Predator's way...and shouldn't be yours!

From Pocket Change to Riches: A Hunt for Profit

While crunching numbers was making him see infrared Chopra was cooking up something far more interesting with his elder brother: re selling garments sourced from the urban jungles of Downtown Los Angeles on the world wide web eBay! From simple souvenirs his father used to sell to a full fledged brand it seems this young human has potential. Ah the hunt for profit a game I can appreciate. These humans with their insatiable appetite for… T shirts? Intriguing. Let's see if they can handle the pressure when things get bloody.

The $5,000 Genesis: From Souvenirs to Shirts

This Chopra fellow says he got his entrepreneurial spirit from his old man who ran a souvenir shop. He and his brother pooled together a meager $5,000. That's less than I spend on plasma caster fuel in a week! But these humans they are resourceful. They reinvested strategized and like a pack of hyenas went all in on the YoungLA brand. I can respect that. Dedication is a warrior's virtue even if the battlefield is a website.

Drop It Like It's Hot: The Art of the Hunt

Chopra and his brother capitalized on something they call "drop culture" and “influencer marketing". Sounds like something I'd do with my wrist blades! The art of the hunt or in this case the art of creating hype. Limited edition items to create exclusivity and buzz on social media? It is not unlike my cloaking technology making me invisible until the opportune moment! In 2024 they are raking in over $176 million. Not bad humans. Not bad at all. You have earned my respect...for now.

No Room for Weakness: The Jungle of Business

When asked if he is happy Chopra claims: "I don't think I could be happier." The humans do not seem to understand my humor...or honesty... This jungle the world of business is as unforgiving as any I've hunted in. Firing employees dealing with lawsuits – this is the stuff that forges a true warrior… or a successful CEO as you humans call it. The weak do not survive and I respect those who learn from the fight. 'If it bleeds we can kill it,' right?

A Warrior's Conclusion: The Hunt Continues

From accounting cubicle to a $176 million clothing empire Gurmer Chopra's journey is a testament to the fact that humans can be… resourceful. He left the world of balance sheets behind to craft an empire of shirts shorts and self made success. The hunt continues the profits grow and the legend of YoungLA lives on. Perhaps one day I will adorn myself with YoungLA gear before the next hunt. Just kidding...mostly. Now if you'll excuse me I have a planet to conquer. *Chuckles in Predator.*


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