What in the Ugly Footwear is Going On?
The Crocs... they were a staple. Like the skulls I collect these foot coverings were everywhere! But then like a wounded prey they faltered. CEO Rees he had a plan. A plan like the one I use to corner my prey 'If it bleeds we can kill it!' Rees refreshed the management team like sharpening my wrist blades and set Crocs back on the hunt for profitability.
Partnerships: Clever Girl!
Crocs partnered with many brands and celebrities. Balenciaga? Pixar? Justin Bieber? Post Malone?! It seems these Crocs will hunt anything even if it has already been claimed like me using a fallen comrade's plasma caster... The limited editions are like claiming trophies each partnership a successful hunt and each sale a fresh kill. This is one ugly mother... of partnerships!
The Pandemic: A Hunter's Paradise
The 'pandemic' created the perfect hunting ground. Humans stuck at home. Frontline medical professionals vulnerable. Crocs revenue exploded! It seems like the jungle even a disaster can yield opportunity. This Rees...he is adaptable he is a hunter and maybe a worthy opponent... someday.
Embrace the Ugly: A Bold Strategy
They embraced the criticism! 'We know we're ugly but that's why you should love us!' It's like me admitting my face is not exactly human friendly but that's why I'm a damn good hunter! Wilson called it a canvas for self expression. They are becoming self aware! Not as self aware as me but I still might let them live for now.
Jibbitz: The Decorative Skulls of Crocs
Jibbitz! Decorative charms! They are profitable like human skulls on a necklace and engage consumers bringing them back to the brand again and again. Mehlman says 75% of Crocs consumers buy Jibbitz. Clever clever... like adding a new gadget to my arsenal before the hunt.
HeyDude: A New Hunt Begins A Challenge Arises
Crocs acquired HeyDude... but the hunt is not going well. Sales are down refunds paid. Like a wounded predator HeyDude bleeds. Yih said Crocs is taking money from Crocs and investing in HeyDude! Trump has also imposed tariffs on Vietnam where Crocs produces half their product! The hunt has just become more challenging. But for me The Hunt Is My Mistress.
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mt12
I'm a medical professional and Crocs saved my feet!
kikas
Crocs comeback story is inspiring! Never give up!
kawagucy
HeyDude is a dud. Crocs should focus on what they're good at.
robertbelar
Crocs embracing their ugliness is marketing genius!
Alpha512
Crocs are ugly, but they're my ugly! I love them!
s2n4life
Jibbitz are where it's at! Gotta personalize my Crocs!
veltinsss
Balenciaga Crocs? That's insane! I need them!
3adadad
Crocs are back baby! I'm buying 10 pairs!
thedazman
I never stopped wearing Crocs! Comfort is king!
Bizkitman
Tariffs? That's gonna hurt Crocs and my wallet!