From Wall Street Burnout to $750 Million Snack Empire: This Bloke's Story is Absolutely Mental!

Bloody Hell Wall Street to Popcorn – A Recipe for Disaster?

Right listen up! This Charles Coristine bloke burnt out from Wall Street decides he's going to run a snack company? A snack company! After trading in Tokyo and London and failing to meditate his way out of a crisis he goes and buys LesserEvil? I mean what is this some sort of midlife crisis snack attack? He must have had rocks in his head!

£250,000 for a Floundering Business? Are You Taking the Piss?

£250,000 of his own money plus another £100,000 later? For a company that was bleeding money and bringing in less than a million in revenue? He admits he didn't know anyone in food! This is worse than that risotto from Hell's Kitchen! It's like buying a restaurant based on the napkins. But sometimes a blind squirrel finds a nut doesn't it?

From Scrapheap to Shelf Staple: A Proper Transformation

But here’s the kicker: this wall street donut actually turns things around. LesserEvil now popping up everywhere from major retailers to corner shops. $103.3 million in gross sales by 2023? That’s more than some Michelin starred restaurants make in a decade! And Hershey bless their chocolatey hearts buys them out for a reported $750 million? Unbelievable!

Friends Family and a Factory Painted Black: Proper British Grit

He gets his MBA mate as COO and his wakeboard instructor as head of marketing? This isn't a bloody business; it's a circus! But they roll up their sleeves buy used equipment at auctions and paint the factory black. Black! No wonder people thought it was a strip club! But you know what? It's resourceful and it's bloody brilliant.

Coconut Oil? You Donkey! (Actually Maybe Not)

Coconut oil in popcorn? At first I'd say you donkey! But he tests it and it works. The Buddha Bowl? £2 million in revenue? See sometimes you have to take a risk. It's like adding truffle oil to mac and cheese – it might sound daft but it can be incredible when done right. And Kroger that is when you start to get somewhere.

From Burnout to Bliss: It's Not Work It's Joy!

So from Wall Street burnout to a joyful snack empire Coristine’s story is bonkers. He works less feels happier and about to be £750 million richer. And LesserEvil? They’re not just selling snacks; they’re selling a dream. So hats off to this complete nutter for pulling this thing off! Now if you'll excuse me I'm off to find a failing chip shop to buy!