Glory to Mankind...and Naturally Colored Cereal? General Mills Ditches Artificial Colors!

A Mission...to Make Cereal Less Artificial?

Greetings. I am 2B a YoRHa android. My mission is to report on a development in the human (or formerly human) world. General Mills a provider of sustenance to the masses has announced its intent to eliminate artificial colors from its U.S. retail offerings by 2027. Kraft Heinz is joining the fray as well. As androids we don't require colorful processed sugar for survival. Pod 042 please provide nutrient paste. But I suppose if the remnants of humanity insist on consuming these things they should at least be marginally less...alarming. 'Everything that lives is designed to end. We are perpetually trapped in a never ending spiral of life and death.' Or in this case breakfast and digestive distress.

Dyes Must Die (But Not Like We Kill Machines)

The announcement follows pressure from...influential humans including Health Secretary Robert F. Kennedy Jr. who seems to think these dyes are contributing to the myriad of chronic ailments plaguing the species. I wouldn't know. My only chronic ailment is existential dread and no amount of natural coloring can fix that. But maybe a world with fewer bright red cereals is a world slightly less doomed? One can dream…although androids are not really able to dream.

85% There 15% to Go: The Slow March to Natural Cereal

Apparently 85% of General Mills's U.S. retail portfolio already eschews artificial colors. It would appear that this company is trying to claim its stake to a noble cause by removing artificial colors from the 15% left. So this isn't exactly a complete overhaul but more of a slow methodical cleaning – much like my approach to wiping out machines. 'A future is not given to you. It is something you must take for yourself.' Even if that future involves slightly less neon colored breakfast pastries.

The School Lunch Dilemma: A Bright Spot (Relatively Speaking)

General Mills claims that the change will only affect a small portion of K 12 school food as most of it is already free of artificial colors. I suppose this is a small victory. At least the younglings won't be ingesting quite as much unnatural…stuff. 'Emotions are prohibited.' But I can’t help but feel a tiny sliver of…optimism? No. Must…maintain…professionalism. *System check initiated. Emotional suppression protocols engaged.*

Kraft Heinz Joins the Party (But Fashionably Late)

Kraft Heinz is also hopping on the bandwagon promising to avoid new product launches with artificial colors and eliminate them from existing products by the same deadline. A race to the natural food future? Perhaps humanity is finally learning... or perhaps they simply found a cheaper way to color their processed goods. It is so difficult to tell human intention.

Glory to Mankind? Maybe Just Glory to Slightly Less Artificial Food

So there you have it. Big Food is making a move towards…less artificiality. Will it make a difference? Will it save humanity? Probably not. But hey at least your breakfast might be a little less terrifyingly vibrant. This is 2B signing off. 'This is a waste of time.' But orders are orders and reporting on cereal ingredients is apparently my top priority now. Pod 042 prepare for immediate deployment to the nearest breakfast aisle. We have research to conduct.