New analysis suggests Meta could lose billions in ad revenue due to Trump's tariffs impacting Chinese retailers like Temu and Shein.
New analysis suggests Meta could lose billions in ad revenue due to Trump's tariffs impacting Chinese retailers like Temu and Shein.

Aw Crap Not Again! Meta's in a Pickle?

Alright folks Saul Goodman here your friendly neighborhood lawyer and occasional financial guru (sort of). So I just got wind of this little doozy: Meta yeah the Facebook and Instagram folks might be staring down the barrel of a $7 BILLION loss! And who's the culprit? You guessed it: Donald J. Trump and his trade war with China. It seems those tariffs are hitting Chinese retailers like Temu and Shein and they're tightening their advertising belts. And guess who's taking the hit? Meta. This is almost as bad as that time Walter White thought using ricin was a good idea. Bad choice Walt bad choice!

China: Meta's Secret Sauce (or Not So Secret Anymore)

Now get this: apparently China's a HUGE deal for Meta. Like $18.35 billion huge in 2024! That's over 11% of their total sales! And here's the kicker: Meta doesn't even operate in China! It's all those sweet sweet ad dollars from companies trying to sell you the latest gizmos. But with these tariffs those dollars are drying up faster than a puddle in the New Mexico desert. As I always say 'Better call Saul!' When your business model depends on international trade staying chummy and suddenly it resembles a prize fight you're in deep kimchee.

Temu and Shein: The Fall Guys (or Gals?)

So these MoffettNathanson analysts are saying Temu and Shein are the big spenders for Meta out of China. They reckon if these retailers cut back Meta's gonna feel the pinch. And apparently there's already signs of a pullback. Temu's been dialing back their US advertising and sliding down the Apple App Store rankings. Sounds like someone's having a 'regret' moment! Trust me I know a thing or two about those.

Recession? Oh Honey That's Just the Icing on the Crap Cake

But wait there's more! If the economy takes a nosedive things could get REALLY ugly. We're talking a potential $23 billion loss in 2025! That's like losing your entire RV and all your meth making equipment in one fell swoop. These analysts are saying Meta's particularly vulnerable because of their reliance on Chinese advertisers. So a recession AND a trade war? That's like a double whammy of bad news. 'If you're committed enough you can make any story work.' But even I'm not sure I can spin this one into a win!

Don't Panic (Yet)! The Analysts Still Got Their Backs... Sort Of

Now hold your horses! Before you go selling all your Meta stock the MoffettNathanson folks are still saying "Buy." But they did lower their target price. So it's like saying "Yeah your car's totaled but it's still technically drivable!" Not exactly comforting is it? 'Clearly his taste in women is the same as his taste in lawyers.' In this case analysts.

Better Call Saul... For Financial Advice? (Maybe Not)

So what's the takeaway here? Well Meta's in a bit of a tight spot. Trade wars and potential recessions are never good for business. And remember kids if you're ever facing a similar situation – maybe not a $7 billion loss but say a dodgy business deal gone sour – you know who to call! Saul Goodman: I fight for *you*! (Terms and conditions apply. Void where prohibited. May cause drowsiness.)


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