Get Over Here... To Europe? Temu and Shein Face the EU's Wrath!

Toasty Trade Winds: U.S. Policies Burn Temu and Shein

Hmph! The winds of trade have shifted and not in their favor. Temu and Shein those merchants of… questionable quality find themselves scorched by the flames of U.S. trade policies. It seems their cheap wares no longer find easy passage through these lands. The U.S. closed a loophole (small package tariff exemption in May) and introduced heavy duties – a hundred pieces of silver ($100) for merely sending something through the mail pah! – their coffers shrink like a soul in my grasp. Now like cornered prey they turn their gaze towards Europe.

Fatality! The EU's Two Euro Uppercut

But wait what's this? A mere two euros?! Foolish mortals do they think such a paltry sum will deter these… *merchants*? Apparently they do. The EU plans a two euro tax on those small packages previously spared. A small price one might think but it is a SIGN! A sign that Europe is not so easily swayed by promises of cheap baubles and fleeting fashion. This is just the beginning… *GET OVER HERE!* ... and pay your tariffs!

Europe? More Like... Euro trouble!

Anand Kumar some research type from Coresight Research babbles of regulatory headwinds and strategic shifts. He says that Europe and the UK are increasingly critical growth markets. He says Temu and Shein are facing the same scrutiny as they did in the U.S.. Bah! These companies are expanding to Europe ramping up warehouses and localized business models but according to Kumar the EU's proposed customs fee is a strategic regulatory move aimed at curbing the unchecked growth of ultra cheap cross border e commerce and it could reshape how platforms like Shein and Temu operate in Europe over the next 2–3 years. I say... they face not mere headwinds but a brewing storm of regulations and consumer scrutiny. Like a fool stumbling into the Netherrealm they are unprepared for the horrors that await.

Consumer Edge Research... More Like Consumer's Edge!

Data from Consumer Edge Research reveals a chilling truth: Temu's U.S. spending dropped 36% and Shein's fell 13% in May! Even more amusing these fickle consumers are returning to department stores and *gasp* fast fashion retailers. This is the fate that awaits those who peddle cheap imitations and fleeting trends. App usage is slowing in the US while growing in Europe that may be good for them but I feel they are walking to their doom...

France's "Anti Fast Fashion" Fury: Is That My Spear?

Hah! Even France land of berets and surrender jokes (kidding!) is sharpening its blade. An "anti fast fashion" bill is being rewritten to target the ultra cheap tactics of Shein and Temu. The bill seeks to punish fast fashion products for their environmental impact. The Earthrealm itself cries out against these purveyors of waste! And the Earthrealm will have its Vengeance!

Deceptive Demise: Dark Patterns and Dirty Deeds

The Pan European consumer organization BEUC has filed complaints with the European Commission. They accuse Shein of using deceptive tactics “dark patterns” that cause overconsumption! The very same EU Commission launched its own investigation. I may use hellfire and chains but at least I am honest about my intentions! And Temu also faces scrutiny! It seems these vendors can't escape the judgment of their crimes.