
Oh Behave! The AI Revolution is Here Baby!
Alright my groovy cats and kittens! Austin Powers here reporting live from the front lines of the future! And let me tell you things are getting pretty wild. Word on the street is that this Artificial Intelligence malarkey is shaking up the advertising biz like a disco inferno! Mark Read the soon to be ex bossman of WPP you know the British advertising group told CNBC that this AI disruption is giving investors the heebie jeebies! Unnerving he called it! Oh behave!
Yeah Baby! AI is the New Shag Carpet of Content Creation!
This new AI technology can churn out content faster than I can say 'Yeah baby!' We're talking images videos the whole kit and caboodle! Companies like OpenAI Google and Midjourney are creating image generators quicker than you can say 'grooooovy'! Makes you wonder what Goldmember is cooking up in his lair.
Is This My Legacy? No Baby MY Legacy is Being the International Man of Mystery!
Read bless his cotton socks reckons that AI will revolutionize the whole shebang! He says it'll make the world's top experts available to everyone at a bargain price. Lawyers shrinks radiologists even the best advertising gurus! All driven by AI apparently. WPP's got 50,000 employees using their own AI platform WPP Open. Read reckons that's his legacy. But my legacy? Well that's being the International Man of Mystery baby! And shagging!
Smashing! But Is It All Sunshine and Rainbows Baby?
But hold your horses because Publicis Groupe's CEO Maurice Levy says AI is just a tool. "We should not believe that AI is more than a tool," he said. A tool for augmenting your life he says. He also reckons that while AI might swipe a few jobs it'll create even more. Like the internet apparently. But of course my mojo is irreplaceable.
Danger! Consumers Might Be Wary Baby!
But hold on a minute because there's a catch! This analyst Nicole Denman Greene warns that brands should be careful not to upset consumers who are worried about AI's impact on human creativity. A survey shows that most consumers think companies should prioritize keeping human jobs even if it means lower profits. That's deep baby!
Groovy Advice Baby! Prioritize Uniqueness!
Greene says companies should focus on using AI to create groundbreaking insights and unique executions to reach diverse audiences. Push the boundaries! Deliver more brand differentiated helpful and relevant personalized experiences. And deliver on the promise of hyper personalization! In other words don't just rely on AI to be your shag carpet! Make sure you are still using real human imagination too baby! Yeah!
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