Despite market storms and worldly squabbles, the demand for private jets remains as strong as a Viking's thirst for mead, with the wealthy changing their routes but not their destination.
Despite market storms and worldly squabbles, the demand for private jets remains as strong as a Viking's thirst for mead, with the wealthy changing their routes but not their destination.

Odin's Eye on the Market

Fear not for Ragnar Lothbrok is here to make sense of this modern world! It seems even with all the market storms and the grumbling of politicians – those snake filled pits – the wealthy still crave the skies. Patrick Gallagher the chieftain of NetJets speaks of a summer as strong as my arm after a successful raid. 'No slowdown,' he says. Good! For what is life without adventure and the freedom to roam? Though I confess 'tariff concerns' sound like something cooked up by King Aelle himself.

New Shores Same Old Greed… Er Need

The winds change and so do the routes of these sky farers. They flock to the Sun Belt like seagulls to a fallen fish abandoning old haunts for warmer sands. Austin Nashville even Columbus Ohio – who would have thought? Los Angeles and San Diego once brimming with the pompous now lose ground. It seems even the wealthy seek new lands though I suspect their motivations are less about exploration and more about… well more gold. As I always say 'Power is always dangerous. It attracts the worst and corrupts the best.'

The Incognito Raiders

Ah secrecy! A virtue I understand well. Gallagher speaks of 'incognito flights' – flying under the radar so to speak. Seems these lords and ladies don't want their every move tracked like a deer in the woods. 'Elon Musk' and 'Taylor Swift' names that mean nothing to me but apparently their winged steeds are followed by many prying eyes. With NetJets they can travel as ghosts leaving no trail but the faint scent of luxury and perhaps a stray gold coin.

Fine Dining or a Viking Feast?

What sustenance fuels these aerial voyages? Not the hearty chunks of roasted boar I prefer it seems. 'Crudite' and 'charcuterie boards' – fancy words for… vegetables and sliced meats? The gods weep! Though I admit even a Viking appreciates a good wine pairing and this 'Andy Chabot' sounds like a cunning brewmaster. Still give me a flagon of ale and a haunch of venison any day!

The Sky Charioteers

A skilled pilot is like a steady hand on a longship's helm. Gallagher seeks those with a 'service heart' – men and women who can navigate both the skies and the whims of the wealthy. They are the true ambassadors the silent warriors of the air. Finding such folk and keeping them happy? Now that is a battle worth fighting even more than taking Paris.

Hangar Havoc and Pet Parrots

It seems even the sky faring elite face mundane troubles: a shortage of parking spaces! 'Deadheading aircraft' – a comical image of planes floating aimlessly searching for a spot. And then there are the passengers of the furry feathered and… porcine variety. 25,000 pets! Parrots and pot bellied pigs soaring through the heavens. By Odin's beard what a world this has become! Perhaps I should trade my longship for a jet… but only if Floki can install a proper mead dispenser.


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