China's Car Market Bloodbath: Will Anyone Survive?

The Dragon's Feast Begins

Hear me shield brothers and sisters! Ragnar Lothbrok speaks! I’ve seen battles on the shores of England faced King Ecbert's treachery but this… this 'price war' in China's car market… it’s a different kind of beast. They say BYD the dragon of electric carriages is slashing prices like I slash Saxons. Their Seagull a bird that now costs less than a decent raid on Lindisfarne! It makes one wonder what is the true cost of glory? Or in this case a cheap ride?

Weaker Than Ivar the Boneless' Legs!

This Tu Le fellow from Sino Auto Insights he speaks of a 'bloodbath'. Bah! I’ve seen bloodbaths. This sounds more like a drowning in a shallow puddle. He says the weaker players the startups like Neta and Polestar are 'teetering'. Well if they're teetering now wait until the longships of BYD come sailing in with even lower prices! Remember my words: 'Power is always dangerous. It attracts the worst. It corrupts even the best.' Perhaps these car makers should have focused on strength not just shiny gadgets.

Evergrande's Ghost Haunts the Highways

Great Wall Motors’ chairman this Wei Jianjun he compares the situation to Evergrande the collapsed property giant. A bold claim! Is the car market truly as fragile as a Jarl's promises after a night of mead? He says prices are hammering companies and suppliers. It seems these Chinese car companies are fighting over scraps not the real prize. They should be raiding new lands not undercutting each other like jealous thralls!

Used Cars Masquerading as Virgins

And what’s this nonsense about 'used cars' that are new? It's as if they are trying to trick Odin himself! Selling zero mile cars as used to meet targets? It's deceitful! Perhaps they should learn from Floki. Embrace chaos but be honest about it or face the gods' fury. This reminds me of when I tricked everyone at the Siege of Paris! Clever but not entirely honorable... I paid the price for that trickery later!

The Market's Unhealthy: Like Aelfwynn's Cooking

Shares are sinking faster than a longship with a hole in its hull! BYD Geely Nio Leapmotor… all taking a beating. This proves that even the strongest can bleed. And it's no use crying over spilt milk (or in this case unsold cars). Learn from defeat regroup and attack again... but perhaps with a better strategy next time. It's like Aelfwynn's terrible cooking. First attempt is always horrible practice leads to perfection.

Xiaomi and Huawei: The New Raiders?

This Michael Dunne speaks of a 'consolidation' but warns for every company that falls a new one like Xiaomi or Huawei comes charging in. It's a never ending cycle of war! So will anyone truly win this 'price war'? Perhaps the consumer the one who gets the cheapest ride. But mark my words there will be blood. There will be tears. And there will probably be some really really cheap cars.