Asian Americans Are Taking Over Sports TV! You Won't Believe Who's Watching!

What in the Wide Wide World of Sports is Goin' On?

Aw phooey! You won't believe this folks! Turns out Asian Americans are watchin' more sports than ever before! According to this report from Nielsen – and you know how I feel about reports always tellin' me what to do – they're spendin' a whopping 15% more time glued to live sports than the average Joe... uh I mean average duck! That's more time than I spend tryin' to get one up on Gladstone Gander! And that’s sayin' somethin'!

Pay TV? More Like Pay... Out!

With everyone quackin' about streaming the old pay TV bundle is shrinkin' faster than my temper after a run in with those nephews of mine Huey Dewey and Louie! More sports are movin' online so advertisers are followin' the money spendin' more on live sports than all those old shows where I’m always the fall guy!

Advertisers Take Note! Asian Americans Are the Real MVP!

This Nielsen report says that advertisers better start payin' attention to Asian Americans! Apparently they're super connected and really dig the interactive ads. One big shot at Nielsen Stacie de Armas says if you connect with 'em culturally you'll build stronger relationships. Makes sense I always try to connect with Huey Dewey and Louie culturally. Doesn't work but you gotta try right?

Stuck to the Screen! More Than Even Me!

These Asian Americans are spendin' over nine hours a week on their computers. Nine hours! That's more than I spend tryin' to fix my car after a run in with a lamppost! And they're watchin' a TON of streaming stuff too. YouTube Netflix Amazon... you name it they're watchin' it! And get this: those platforms with more Asian talent are gettin' even MORE of their attention. That makes a duck think!

Sports Streaming? They're All In!

Hold on to your hats folks! Asian Americans are 33% more likely to subscribe to sports streaming services. ESPN+ all those regional sports networks... they're all over it! And remember that World Series? The one where the Dodgers beat the Yankees? Asian American viewership went up a crazy 146%! Must be that Shohei Ohtani fella. He’s a real star even if he doesn't wear a sailor suit like yours truly!

Women's Sports? They're Lovin' It!

And get this: the viewership of women's basketball is sky high with Asian Americans! The NCAA Women's Championship was up almost 70% and the WNBA draft jumped 240%! Nielsen says it's because of folks like Natalie Nakase the WNBA's first Asian American head coach and players like Te Hina Paopao. They're makin' waves I tell ya! Even sports podcasts are popular up 28%! Boy oh boy sports are HUGE! Now if you excuse me I've got a hockey game to watch. Maybe I can finally win against Gladstone!