Ferrero's betting big on the U.S. market with peanut-infused Nutella, squared Rochers, and a Dr. Pepper-flavored Tic Tac. Is this innovation or a bloody mess waiting to happen?
Ferrero's betting big on the U.S. market with peanut-infused Nutella, squared Rochers, and a Dr. Pepper-flavored Tic Tac. Is this innovation or a bloody mess waiting to happen?

Wake Up You Donkey! Ferrero's US Gamble

Right listen up you lot! Ferrero bless their cotton socks thinks they can crack America by chucking peanuts into Nutella and turning bloody Rochers into squares. Squares! It's like Picasso decided to paint by numbers after a night on the sauce. The Sweets and Snacks Expo? Sounds more like a bloody circus for sugar addled simpletons. Are they taking the p**s? I mean come on! Dr. Pepper Tic Tacs? What's next haggis flavored ice cream?

Kinder Bueno? More Like Kinder BUE NO!

So this Italian turned Luxembourgian outfit Ferrero has been sniffing around America for half a century apparently. Only NOW they're deciding to invest? Pathetic! They've been hoovering up brands like Fannie May and Nestle's candy empire. Nestle! The same lot that brought us beige food for beige people! They've got Nerds Butterfinger... Honestly it's like a list of things I wouldn't serve to my dog. And they want to be number one? They've got a bloody mountain to climb you doughnut!

Market Share? More Like Market SH*T!

Two percent they say? Two bloody percent of the chocolate market! Hershey and Mars are laughing all the way to the bank while Ferrero’s nibbling on the crumbs. Mr. Ferrero wants to 'win' in the U.S.? He needs to stop arsing about with peanut butter and start making food that doesn't taste like it's been regurgitated by a unicorn.

American Twists? More Like American TRAVESTIES!

“Americanize it,” they say. “Get to that next level of love with the American consumer.” That's what they're calling it. More like dumbing it down to the lowest common denominator! Square Rochers? Are they serious? It's an insult to the Ferrero Rocher legacy. It's like putting ketchup on a bloody Wellington. Unforgivable.

Nutella Peanut? You're Having a Laugh!

Peanut Nutella eh? Cocoa hazelnut and... peanuts. It sounds like something a toddler would concoct after raiding the pantry. They're throwing $75 million at a plant in Illinois to churn out this monstrosity. And they think Southeast Asia and the Persian Gulf will go wild for it? They're clearly out of their bloody minds! Although I will admit Saudi Arabia's Nutella obsession is news to me...

Supply Chain Salvation or a Stroke of Luck?

Localizing the supply chain they say. 'Fortuitous timing' with the Trump tariffs. Well bloody well done! It's about time they stopped relying on ingredients shipped from the moon. Though I wouldn't trust them to grow a decent herb garden let alone hazelnuts. Five thousand employees now eh? They'll need every single one of them to clean up the mess they're about to make when this new lineup FAILS!


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