Temu's US Ad Spending Vanishes! Is the Force with Trump's Tariffs?

A Great Disturbance in the Force There Is

Hmm a shakeup in the retail galaxy I sense. Temu the online shop that wanted us all to shop like billionaires much advertising they did. But spend less they now do! A plunge in the App Store rankings they suffer. President Trump's tariffs a shadow they cast yes. 'Fear is the path to the dark side,' I always say but tariffs? A different beast this is.

Bargain Prices No More I Fear

Clothing for cheap jewelry that sparkles (but is it real?) home goods galore… Temu promised it all. Like a siren song it was. Lured deal hungry shoppers it did. For two years top of the app charts they were. Now? A 62% drop SimilarWeb reveals. Fifty cent eyebrow trimmers gone they are. Five dollar t shirts vanished! A bargain hunter's nightmare this is becoming.

Tariffs the Empire Strikes Back?

A new hope this is not. Packages from China a hefty price they now carry. A 145% tariff can you believe? The 'de minimis' provision disappearing it is like Obi Wan. May the 2nd a dark day for discount shoppers it will be. The Force it is strong with these tariffs.

Prices Must Rise Shein and Temu Declare!

A warning they issue: prices will rise! 'Due to recent changes in global trade rules and tariffs our operating expenses have gone up,' they say. Compromise on quality they will not. But your wallet lighter it will be. Feel the squeeze you will.

Amazon Rising from the Ashes Perhaps?

Amazon sensing opportunity hmm? Amazon Haul their answer to Temu it is. Items under $20 largely from China. A fight for the discount market this is. The circle is now complete. When I left you I was but the learner now I am the master!" Well Amazon is at least trying to be the master.

A Shift in Strategy or a Retreat?

Temu scaling back on Meta it seems. Shifting dollars to Europe and the UK they are. Meta's ad revenue a hit it may take. Juozas Kaziukenas believes Temu will return they will. But for now new user acquisition a problem it is. Patience you must have... but for how long? The future is always in motion hmm...