Sony's Got That Donkey Magic! Shares Soar After Surprise Buyback!

Whoa! Sony's Ridin' High Like Me on Dragon!

Alright alright alright! Donkey here reporting live from... well I'm not sure *where* exactly but it involves lots of screens and numbers that make my head spin faster than when Shrek tries to dance! But the big news is Sony – yeah the Walkman people remember those? – their shares went up up UP like me trying to reach those delicious berries at the top of the Far Far Away Royal Thistleberry Bush! Apparently they're buying back a bunch of their own shares. That's like finding a whole stash of waffles when you thought you were all out! Someone's gonna have a party!

Operating Income? Sounds Like a Donkey Smoothie to Me!

So get this: Sony made more money than everyone thought they would! They call it 'operating income' but I think it should be called 'Donkey's Delicious Dream Smoothie'! But get this it's still down from last year like when Shrek has to cut back on swamp gas after a big meal. Still making money is making money and that's good news for everyone even dragons who like to hoard treasure...and maybe a spare PS5 or two.

Spinoff? Sounds Like a New Movie Idea!

They're doing some fancy stuff with their money folks like splitting off their finance thing into its own thing. Sounds like a movie sequel to me! 'Financial Unit: A Sony Story.' I could star! I’d be the financial advisor giving out tips like 'Invest in waffles!' or 'Always carry a spare Shrek for emergencies!'. They’re giving most of those new shares to shareholders as dividends. Free stuff! Like when Fiona shares her onion snacks… sometimes.

Trump Tariffs? More Like Trump TRAGIC!

Uh oh! Turns out old Donny T's trade war is still causing some trouble like when you accidentally step on a fairy tale character's foot. Sony thinks they'll lose a bunch of money because of these tariffs even after some of those tariffs were lowered. Apparently they plan to stock up strategic inventory in the U.S. adjusting product shipment allocation on a global basis and raising prices on certain products with an eye on market trends and other means. Like when Shrek runs out of toothpaste and he needs to head to the store Sony needs to think on their feet so to speak. They had to raise the price of the PlayStation 5 in some places because things got expensive. High inflation and fluctuating exchange rates and all that jazz you know?

PlayStation: Gotta Go Fast!

Speaking of PlayStation Sony's boss man Hiroki Totoki says they're gonna focus on making even *more* money from them! They want more people playing and spending money. It's all about the entertainment baby! Sony has been in that industry for awhile now. Like when you are hungry you go to Shrek's for a nice onion Sony are focusing on the important things in life. This is good because I could use a new game for when I'm bored...which is never because I'm awesome!

Somebody Told Me The World Is Gonna Roll Me and Roll in Profits!

So there you have it! Sony's doing pretty well even with some ogre sized problems in the way. They're buying back shares making money and focusing on entertainment. It's like a fairy tale ending...except it's real! Now if you'll excuse me I hear somebody making waffles and a donkey's gotta eat!