Ferrari Price Hike! Are You Rich Enough to Afford One Now?!

Stark Reality: Tariffs Strike Again!

Alright people Tony Stark here your friendly neighborhood Iron Man reporting live from the trenches...or well my lab which is kind of a trench right? Anyway the word on the street – or more accurately the Wall Street – is that Ferrari is hiking up prices. Yep those sleek ridiculously fast Italian stallions are about to get even pricier. Seems those pesky tariffs that some folks (who shall remain nameless) slapped on imports are finally hitting the supercar world. Guess even Enzo Ferrari's ghost is face palming right now. "Genius billionaire playboy philanthropist?" Add 'financial analyst' to the list because I'm breaking this down for you.

10% More Reasons to be Jealous!

So what’s the damage? Apparently some models are getting a 10% bump in price after April 1st. We're talking about a potential $50,000 slapped onto your dream Ferrari. Fortunately this doesn't affect cars imported before April 2nd; but that's the only good news. The Ferrari 296 SF90 and Roma are not affected however the Purosangue SUV the 12Cilindri and the F80 are going up in price. Look for the average Joe that’s a down payment on a decent house. But let's be real if you're in the market for a Ferrari you're probably not sweating this too much. But the Purosangue which starts at around $430,000 will get a $43,000 increase. The limited edition F80 which starts at more than $3.5 million will increase by $350,000!

Who's to Blame?!

Blame Donald Trump. He announced tariffs of 25% on all cars not made in the U.S. And where are Ferrari's made? Italy. That's where all 13,752 of them came from last year. Great job politicians!

Electric Dreams and Financial Schemes

On the bright side (because I always have to find one right?) Ferrari is still on track to launch its first all electric car in October. Maybe that'll be immune to tariffs? Probably not. But hey at least you can feel good about saving the planet while burning a hole in your bank account. They're also sticking to their financial targets for 2025 which means they're confident people will still buy their cars even with the price hike. Because let's face it exclusivity sells. I could build a better faster car (probably) but I wouldn't have that Italian mystique now would I?

Customer Obsession: A Ferrari Virtue!

Benedetto Vigna the CEO of Ferrari even said they have to be 'sensitive' to passing on too much cost to their customers because those customers have to work to buy a Ferrari. "We have to respect them," he said as well as make sure they are treated the right way.

Rich People Problems!

So what's the takeaway here? Well if you're already on the waiting list for a Ferrari (which is apparently over a year long) a little extra cash probably isn't going to deter you. It's a bit like me ordering a new arc reactor – sure it costs a fortune but it's kind of essential. Shares of Ferrari were slightly higher on Thursday morning so what do I know? So go on live a little. Buy that Ferrari! You only live once... unless you're me then maybe you get a few extra lives. And if you can't afford it just remember my motto: Sometimes you gotta run before you can walk. Or in this case maybe just dream before you can drive. Stark out!