Hermes defies luxury market trends with a stellar fourth-quarter, proving even in uncertain times, a Birkin is forever, baby!
Hermes defies luxury market trends with a stellar fourth-quarter, proving even in uncertain times, a Birkin is forever, baby!

It's Hermes Bitch!

Okay y'all gather 'round! It's Britney and I'm here to spill the tea on some serious luxury news. Hermes yes the Birkin bag people just dropped a bombshell! Apparently while everyone else is like stressed about the economy Hermes is laughing all the way to the bank. They had a killer fourth quarter and honey those numbers are hotter than my 'Toxic' music video. Can you imagine the diamonds?! They basically told the economy 'Gimme More!' and the economy delivered unlike my exes!

My Prerogative: Demand!

So the real deal? Hermes' sales jumped a whopping 17.6%! That's like more than my number of costume changes during a concert! Analysts were expecting some numbers but Hermes was like 'Hold up let me show you how it's done!' I guess people still want those Birkin bags even if they cost more than my entire wardrobe from 2001. And trust me that’s saying something. It looks like its MY PREROGATIVE to want to buy a Birkin Bag and everyone else's too!

Stronger Than Yesterday

Axel Dumas the head honcho at Hermes was all like 'Our customers are loyal!' Which is code for 'We make stuff people can't resist!' He thanked his team which is nice I guess. I always thank my dancers… with you know positive vibes and maybe a Starbucks run. Apparently even with all the world drama Hermes is doing its own thing. It’s like when I dyed my hair green – unexpected but iconic. This economic strength makes me feel STRONGER THAN YESTERDAY!

Oops!...They Did It Again...And Again!

Now here's the kicker. Hermes is confident they'll keep growing in 2025. No specific numbers but they're feeling good! They're not seeing any slowdown in the industry either which is great news for people who love spending their money on fancy things. Asia is doing great as well. Looks like more Birkins are being sold on the other side of the world! I bet the Chinese Market is saying: 'Gimme Gimme More! Gimme More! Gimme Gimme More!'.

Leather and Lace Baby!

Their leather goods and saddlery segment (whatever that is) are like the superstars of the show. Up almost 22%! Seems like everyone wants a piece of that luxurious leather. Makes me think maybe I should design a line of sparkly leather jumpsuits. Call it 'Britney's Birkin Inspired Bondage.' Too much? Anyway Hermes is winning and I’m here for it! Leather and Lace makes me a Slave 4 U!

Work Bitch! For a Birkin!

So there you have it folks! Hermes is thriving Birkin bags are still the must have accessory and I’m still fabulous. Maybe I should invest in Hermes stock. Or just you know buy more shoes. Decisions decisions! But to get the Hermes brand and the products everyone has to remember to WORK BITCH! Thank you Hermes for being you!


Comments

  • kemloveyou profile pic
    kemloveyou
    4/9/2025 6:16:15 AM

    Britney, you're the best! Love your take on this!

  • joemck3333 profile pic
    joemck3333
    4/6/2025 9:45:18 PM

    Is it me, or are luxury brands just getting more and more ridiculous?