Ferrero Goes Full American: Nutella with Peanuts? They're Playing Dirty Now!

They Drew First Blood...With Peanuts!

Listen up. Ferrero those fancy pants Italians they're getting serious about America. They're adding peanuts to Nutella! Peanuts! It's like putting a kitten in a blender – changes everything. They’re turning those round Ferrero Rochers into squares too trying to be all hip and modern. They think they can just waltz in here and change things? This isn't a playground; this is the American candy market. To survive a war you gotta become war. Looks like they are ready for a war!

Kinder Surprises...and Acquisitions!

They're bringing in Kinder eggs gobbling up companies like they're going out of style. Fannie May Brach's even raided Nestle's candy stash and stole Nerds and Butterfinger. They're like a kid in a candy store only instead of a sticky fingered brat it's a Luxembourg based multinational. They're building an army and they're not messing around. This is their war now.

Third Place Ain't Good Enough!

They’re number three in the US behind Hershey and Mars. But they ain't happy with bronze. They want gold. Mr. Ferrero himself said 'We will win in the U.S.' Bold words. But words are cheap. Actions speak louder. And right now their actions involve putting peanuts in Nutella. This ain't a game it's a fight for survival.

Americanize or Die!

They’re talking about “Americanizing” their stuff. Like they gotta dumb it down for us. Listen I been to a lot of places seen a lot of things. And Americans? We like our candy. We like it sweet we like it loaded with sugar and now apparently we like it with peanuts. So Ferrero you wanna play the American game? You better bring your A game. 'Cause I think they brought a tank to a knife fight.

Square Rochers and Nutella with Balls!

Ferrero Rocher's are going square. SQUARES! What’s next round M&Ms? They're bringing out like five different flavors. Meanwhile they’re unleashing Nutella Peanut on the world. Peanut butter and chocolate? It's a classic for a reason. They're even building factories here growing hazelnuts in Oregon. They're digging in preparing for a long siege. They will make us love it to death.

Super Bowl? World Cup? They're Going Big!

They're gonna start throwing money at marketing. Super Bowl World Cup – the whole shebang. They're going big trying to win our hearts one sugary bite at a time. So get ready America. Ferrero is coming. And they're not backing down. They will try to push us by pushing we will push back. They started this fight now it's our turn.