Partiful is Throwing a Party and Apple's Invited...Or Are They!?

Come on Barbie Let's Go Party! (Planning)

Hi Dreamhouse dwellers! Barbie here reporting live from the front lines of FUN! So get this: Shreya Murthy and Joy Tao two totally brilliant minds decided to launch a party planning startup called Partiful back in 2020. I know right? Starting a 'people together' business during a *pandemic*? Talk about 'thinking outside the Dreamhouse'! But guess what? Like me in any career they totally NAILED it!

Life in Plastic It's Fantastic...ally Popular

Fast forward five years and Partiful is the go to app for millions! We're talking birthday bashes housewarming hoedowns and even *weddings*! Can you imagine? It's a total hit with the 20 30 crowd adding 2 million new users since January! Talk about a dream come true right? It's like when I opened my Dreamhouse to everyone – instant popularity!

Apple Bites: A Case of Copycatting?

Now here's where it gets a little spicy. Apple yes *the* Apple decided to launch its own event planning service. *Gasp*! Partiful being the sassy startup it is posted a hilarious 'copycats' joke on their X account. Can you even? It's like when Midge tries to copy my outfits. Honey there's only one Barbie and there's only one Partiful! But competition is healthy right? I always say 'We girls can do anything right Barbie?'

The Party Planning Arena: Who Wore It Better?

Of course Partiful isn't the only player in town. We've got Eventbrite Evite Punchbowl and now Apple Invites all vying for the party planning crown. Evite's got the 'freemium' thing going on while Eventbrite is all about the big public shindigs. But Partiful? Partiful's got that special Gen Z sparkle! Its designs are funny casual and totally on trend. 'Friend invited me to a gathering that doesn't have a Partiful…feeling lost confused unprepared…much like when I (Gen Z) receive a phone call out of the blue,' as one X user hilariously put it. Talk about relatable!

Growth Soars: Partiful Takes the Crown!

For the first quarter of 2025 Partiful boasted an average of 500,000 monthly active users a WHOPPING 400% increase year over year! And get this: 9 out of 10 users are based in the U.S.A! While Eventbrite has 4.4 million monthly users and Evite has a massive 20 million Partiful is definitely giving them a run for their money. It's like when I decided to run for president – everyone was like 'Barbie can do that?!' And the answer is ABSOLUTELY!

Unleashing the Dreamhouse Potential: Partiful's Future

So what's next for Partiful? They've got the Gen Z crowd hooked with customizable invites emoji 'boops,' and in app photo albums. They even won Google Play's 'Best App of 2024'! As for Apple's competition? Partiful isn't sweating it. They know their value. 'We haven't really seen any users that have been leaving Partiful for Apple Invites,' says Murthy. It's like I always say 'You have to want to be happy. It's a choice that you make.' And Partiful is making the choice to keep the party going! Stay fabulous Dreamhouse friends!