Citigroup upgrades On Holding, citing pricing power and potential backlash against American brands as key factors for success in the turbulent tariff environment. Prepare for total market domination, it's going to be Biblical!
Citigroup upgrades On Holding, citing pricing power and potential backlash against American brands as key factors for success in the turbulent tariff environment. Prepare for total market domination, it's going to be Biblical!

Bears. Beets. Battlestar Galactica. And Now Swiss Sneakers!

As Assistant Regional Manager (and volunteer Sheriff's Deputy) I Dwight K. Schrute am uniquely qualified to comment on matters of both security and commerce. Citigroup (clearly a less informed organization than Schrute Farms) has upgraded On Holding. Why? Because they finally realized what I've known all along: these are shoes built for winners. And who wins? Those who can survive. And those who can charge what they're worth! Like a beet farmer with a monopoly On Holding understands pricing power. It's basic supply and demand people. Have you not read a book?

Tariffs? Bah! On Holding Laughs in Swiss!

Trump's tariffs? Merely a speed bump for the mighty On Holding. This Swiss based company neutral like my stance on inter office romance (mostly) is poised to capitalize on the foolishness of others. American brands like Nike and Lululemon cowering in fear of Chinese consumer wrath will soon be eating On Holding's dust. It’s like the rabies scare of 1911 but with sneakers! And remember fear is the mind killer. Unless you are trying to scare away bears in which case fear is your friend.

The China Card: Played Like a Schrute in a Negotiation!

The article suggests a potential consumer backlash in China against American brands which benefits On. Excellent! Let those foolish companies rely on fickle consumers. On Holding like a well oiled beet harvester will continue to churn out superior products unburdened by the petty squabbles of nations. I predict On Holding will soon be selling more shoes in China than there are people! Okay maybe not but it will be a lot. A whole lot.

Pricing Power: The Schrute Way of Business!

Pricing power is the cornerstone of any successful enterprise and On Holding has it in spades. They can pass those tariff costs onto the consumer without batting an eye. Why? Because people will pay for quality. They'll pay for performance. They'll pay for shoes that make them feel like they can conquer the world! It's like when I upcharge for my beets – people know they're getting the best so they pay. It’s that simple. K.I.S.S. – Keep It Simple Stupid!

Emerging as an Outlier: Like a Perfect Beet in a Field of Radishes!

Citigroup is predicting On Holding will emerge as an outlier in the apparel and footwear market. Of course! It's a matter of time before the rest of the world sees what I see: On Holding is the future. While others are struggling with currency headwinds and trade wars On Holding will be sprinting ahead leaving them choking on its… cloud technology. Yes that's right their 'cloud technology'. Even I had to Google that one.

Market Domination: It's Going To Be Biblical!

In conclusion On Holding is poised for total market domination. They have the product the brand and the geographical advantage. It's like a perfect storm of opportunity! I predict their stock will soar to unimaginable heights making early investors rich beyond their wildest dreams. If you're smart you'll invest now. And if you're really smart you'll buy your shoes from Schrute Farms. We accept beets as payment. Bears. Beets. On Holding. It is the ultimate trifecta.


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