Dwight K. Schrute, Assistant Regional Manager (and volunteer Safety Manager), reports on Ford's rearview camera recall and what it means for your beet-farming safety.
Dwight K. Schrute, Assistant Regional Manager (and volunteer Safety Manager), reports on Ford's rearview camera recall and what it means for your beet-farming safety.

Bears. Beets. Broncos. (And a Recall!)

Attention citizens! Dwight K. Schrute Assistant Regional Manager at Dunder Mifflin and volunteer Safety Manager is here to inform you of a grave threat to your vehicular safety. Ford Motor Company is recalling over one million vehicles! One MILLION! This is almost as many beets as I harvest in a single season... almost. This affects those newfangled 'Bronco' contraptions the F 150 (a decent truck I'll admit for hauling beets) and a whole host of others. If you own one of these…things…pay attention! Safety is not a joke. It's a fact of life. And these vehicles apparently are missing a few facts when it comes to operating safely.

The Silent Killer: A Delayed Rearview Image

The problem? The rearview camera essential for avoiding those pesky accidents involving rogue shopping carts deer (a constant threat at Schrute Farms) or even worse a rogue Michael Scott in a forklift may malfunction. The NHTSA – those government bureaucrats – says it might delay freeze or not display at all! Imagine backing out of your driveway and not seeing a threat! Pure insanity! This is a clear and present danger akin to leaving the gate to the beet field open to roaming cattle. Unacceptable!

APIM? Sounds Like a Communist Plot!

The culprit they say is a software error in something called the 'Accessory Protocol Interface Module' or APIM. APIM sounds like something the Soviets would use to control the flow of information! This APIM controls your dashboard your apps and your maps. I prefer a paper map and a compass thank you very much. I don't need some fancy computer telling me where to go especially if it can't even show me what's behind me! A GPS once tried to route me through a cornfield and I ended up stuck for hours...with bears!

The Fix is In (Eventually)

Ford claims they’ll fix this with an 'over the air update.' Over the air? Sounds like something Michael would try to do with a paper airplane. They’re basically saying they'll beam a fix down from space…or more likely a server farm in Silicon Valley. Dealers are supposed to update this APIM thing for free. FREE! Like a rabies shot for a wild raccoon this 'free' fix should not be passed up!

Beware the Ides of June (and Third Quarter 2025)

They'll send you a letter by June 16th informing you of this impending doom. But the actual fix? Not until the third quarter of 2025! That’s like waiting a whole beet harvest for a crucial piece of equipment to arrive! That's an eternity! In the meantime I advise you to drive defensively. Check your mirrors use your peripheral vision and always be prepared for the unexpected. Park further away and hoof it the rest of the way. You could always invest in a pair of high quality binoculars to scope the area behind you before backing up. A true beet farmer like myself always has a plan!

Schrute Farms Safety Guarantee (Not Really)

Remember safety is paramount. While I can't guarantee your safety on the roads (especially if Michael is driving) I can guarantee the safety of your beet related needs at Schrute Farms. Our beets are harvested with the utmost care and attention to detail. And remember as I always say "Whenever I'm about to do something I think 'Would an idiot do that?' And if they would I do not do that thing." Drive safe people. The world needs your beet money.


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