Eh, What's Up, Doc? Gen Z Ditches Carrots for Cold Plunges!

Of Course You Realize This Means War... On Unhealthy Habits!

Greetings folks! Bugs Bunny here reporting live from the front lines of… well the local gym apparently. Turns out these young whippersnappers – Gen Z and those millennials – are going bananas for health and wellness! They’re shelling out over $500 billion which is enough to buy a whole lotta carrots let me tell ya. According to some fancy pants report from McKinsey these youngsters are prioritizing wellness 'a lot more' compared to us seasoned citizens. I always say 'Ain't I a stinker?'... but maybe *I'm* the one who needs to catch up! These kids are serious. They're saying 'so long' to couch potato ness and 'hello' to kale smoothies and… cold plunges? Brrr! Sounds like a recipe for a frozen hare if you ask me.

Fit as a Fiddle and Twice as Fast!

Bank of America's credit card data is backing up this carrot chomping craze. Spending on fitness clubs is skyrocketing with Gen Z and millennials leading the charge. Alexander Perry some analyst fella says these kids are prioritizing fitness like never before. They're not just about pumping iron either. They're all about healthy eating drinking… and aging gracefully? Now that's a new one. Back in my day aging gracefully meant not getting Elmer Fudd to blast ya with his shotgun! On average a Gen Z household is spending 2.8 times more than baby boomers on fitness. Talk about a generational gap! I'm telling ya these guys are spending so much on wellness they won't have any money left to buy my autographs. And you know how much those go for...

Seltzer? I Barely Know Her!

These young rabbits are trading in their martinis for non alcoholic beer and seltzer. Can you believe it? Seems like the party scene is getting a healthy makeover unless there's some carrots mixed in with the seltzer then I might be interested. Per capita alcohol consumption is down down down! Bernstein says it's the lowest it's been since 1962. Meanwhile the International Wine and Spirits Record (IWSR) thinks non alcoholic beer will be bigger than ale this year. What's next? Carrot juice becoming the new champagne? Eh stranger things have happened. Hey maybe I should start my own line of carrot based health drinks! Bugs Brew anyone? "Of course you realize this means profit."

The Booze Rollercoaster!

Hold your horses! Just when we thought these youngsters were total teetotalers IWSR throws us a curveball. Seems like Gen Z drinking habits are actually on the rise *again*. Talk about mixed signals! Are they going to the gym or the bar? Make up your minds already! Participation rates are up to 70% from 46% a couple of years ago. Well I guess even rabbits need to unwind sometimes. A little libation in moderation never hurt anybody except maybe Yosemite Sam after a few too many shots of Sarsaparilla. Still that doesn't change the overall trend. Alcohol sales are slumping and the future is looking a bit… well sober.

Anti Aging? I Thought I Was Ageless!

And get this – anti aging and recovery products are all the rage. Apparently nobody wants to look like Yosemite Sam after a rough day. Google searches for "cold plunge" and "red light therapy" are through the roof. I always say "I shoulda taken a left turn at Albuquerque," but maybe I should have taken a left turn into a cryo chamber! Bank of America is pointing to companies like SharkNinja with their CryoGlow light therapy mask as big winners in this anti aging arms race. Eh I'm not sure about all this hocus pocus. I'm a cartoon rabbit! I don't age I just get… funnier! (At least *I* think so!)

Fitness Frenzy: Places to Be Seen

So where are all these health crazed youngsters spending their dough? Well Life Time is apparently the place to be for high end fitness and they're all over the pickleball craze. Pickleball? Sounds like something you'd find in Elmer Fudd's lunchbox! Planet Fitness is also doing gangbusters. They are attracting first time gym goers with their value oriented price point. So there you have it folks. Gen Z and millennials are taking over the world of health and wellness one cold plunge and pickleball game at a time. And me? Well I'm just here for the carrots. That's all folks!