Krispy Kreme's stock takes a nosedive as its partnership with McDonald's hits a snag, leaving investors with a bad taste in their mouths.
Krispy Kreme's stock takes a nosedive as its partnership with McDonald's hits a snag, leaving investors with a bad taste in their mouths.

Donut Panic! Or Maybe Do...

Alright people Agent J here reporting live from the front lines of… the doughnut crisis? Yeah you heard right. Apparently Krispy Kreme's stock took a bigger plunge than I did jumping out of that window in '97. Twenty four percent people! That's almost as bad as seeing Will Smith's face plastered on every billboard back in the day. Turns out their grand plan to hook up every McDonald's in America with sweet sugary goodness is… well let's just say it's not going as smoothly as a Neuralyzer on a forgetful tourist.

McProblems McProfits?

So here's the deal: Krispy Kreme thought they could roll out doughnuts to every McDonald's by 2026. Ambitious? Sure. Delicious? Absolutely. But profitable? That's where things get sticky like a jelly filled gone wrong. They're hitting pause on expanding and CEO Josh Charlesworth is talking about "identifying levers to improve sales." Levers? Sounds like something Zed would use to open up a secret alien portal. I just hope these "levers" involve more than just adding sprinkles.

From 'Buy' to 'Bye Bye'

Now I ain't no Wall Street wizard but even I know when the writing's on the wall – or in this case when the glaze has gone sour. Truist downgraded Krispy Kreme's stock faster than I can say "Noogie." Their analyst Bill Chappell is straight up "shocked." Shocked! That's how you know it's serious like finding out your partner is actually an alien in disguise. Truist analysts said they no longer have "high conviction" in the company's strategy. Ouch. That's gotta sting more than stepping on a Lego barefoot.

Recession's Bite: Not Just Doughnuts Feeling the Crunch

Turns out regular folks are tightening their wallets faster than I can draw my standard issue. McDonald's is feeling the pinch too with sales down. Their CEO Chris Kempczinski says middle and low income diners are visiting less often. When people are worried about paying the rent a doughnut becomes a luxury not a necessity. It's a tough galaxy out there even for sugary treats.

Hubs and Spokes: More Like Hubs and…Broken Spokes?

Krispy Kreme has this fancy "hub and spoke" model where they pump out doughnuts from central locations to smaller outlets. Sounds efficient right? Well not when you're bleeding money trying to keep up with McDonald's demand. They're even thinking about closing down unprofitable stores – up to 10% of their U.S. network. That's a lot of sugar deprived souls out there.

No Outlook No Hope? Not So Fast...

So they've pulled their 2025 outlook blaming the "macroeconomic softness" and the uncertainty with McDonald's. Look I've seen worse. I've seen intergalactic wars fought over less than a cup of coffee. Krispy Kreme needs to regroup rethink and maybe invest in a Neuralyzer to make everyone forget this ever happened. But hey at least we got some good jokes out of it right? As I always say "A year from now you're gonna look back at this and laugh." Maybe not Krispy Kreme but someone will.


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