Dwight Schrute investigates China's declining consumer spending, stagnant wages, and the puzzling reluctance of its citizens to embrace the simple joys of spending, identifying the key differences between rural and urban areas consumption behaviours.
Dwight Schrute investigates China's declining consumer spending, stagnant wages, and the puzzling reluctance of its citizens to embrace the simple joys of spending, identifying the key differences between rural and urban areas consumption behaviours.

False: Bears. Beets. Battlestar Galactica. True: Economic Downturn!

As Assistant Regional Manager (and volunteer Sheriff) of Dunder Mifflin I know a thing or two about productivity and fiscal responsibility. But even I Dwight K. Schrute am furrowing my brow at the economic situation unfolding in China. Apparently folks aren't splurging their renminbi like they used to. Consumer spending is slower than Michael Scott trying to understand a surplus. We're talking about a four month skid in consumer prices and confidence levels scraping the bottom of the barrel. It's enough to make a beet farmer consider diversifying into… well maybe just more beets.

Stagnant Wages: A Schrute Farms Labor Shortage!

The so called 'experts' (and I use that term loosely) are pointing fingers at stagnant incomes. According to some economist named Jeremy Stevens incomes are growing at half the pace since the pandemic. Only three sectors – mining utilities and IT – are seeing wage growth that outpaces the GDP. Sounds like the rest are stuck in the beet fields earning less than a Schrute in his first harvest. And get this: young people are facing a 15.8% unemployment rate. That's almost as high as the number of bears I've seen on Schrute Farms this year. Bears eat beets.

Saving? More Like Hoarding! The Chinese Squirrel Mentality

Now what's truly baffling is this: A whopping 64% of Chinese households would rather squirrel away their money than spend it! They're hoarding like Oscar hiding his gayness or Angela sheltering her cats it's unnatural!. Education healthcare and tourism are the only areas where they're willing to loosen the purse strings. But where is the zest for life?! The unbridled consumerism?! If you have more than 6 months of food you are a hoarder! Why are they not buying paper? Is there a paper company involved? I smell conspiracy where is Mose? I need him to spy on Beijing.

Real Estate Blues: Less Boom More Doom!

And here's a kicker: The real estate market is in the doldrums. Property accounts for most household wealth so when it's slumping everyone's feeling the pinch. It's like when a beet blight hits Schrute Farms – the whole operation suffers. One economist suggests doubling pension payouts increasing public holidays and handing out vouchers. Sounds like something Michael Scott would suggest to solve a budget crisis. Next he will suggest they all get a Dundie!

City Slickers Fleeing: The Great Exodus!

Apparently people are fleeing big cities like Shanghai and Beijing for smaller cheaper locales. It's a reverse gold rush! These 'tier 3' and 'tier 4' cities are seeing more growth in daily necessities. Even flower sales are affected! Lower tier cities are buying more flowers but at lower prices. It's like the Walmartization of floral arrangements. Rural areas are still lagging behind urban centers in disposable income but their consumption is increasing. Standard Bank's Stevens claims that support for lower income groups is insufficient. Sounds like the beet subsidy program – always a day late and a dollar short! That's what she said!

Dwight's Solution: Schrute Bucks and Beetroot Bonds!

The Chinese authorities are tiptoeing around mass cash handouts but that's a rookie mistake! They need a Schrute approved economic stimulus package. I propose 'Beetroot Bonds' – government backed investments in beet farming. Guaranteed returns healthy consumption and a delicious side dish! And for day to day transactions we'll introduce 'Schrute Bucks'. Redeemable for beet juice beet flavored jerky and educational tours of Schrute Farms. It's a win win win situation! And if that doesn't work I'll just have to institute martial law. It's always my last resort!


Comments

  • No comments yet. Become a member to post your comments.