Barington Capital is pushing for major changes at Victoria's Secret, including board shake-ups and a focus on the core brand. Will it be a 'Gimme More' situation for shareholders, or just another 'Circus'?
Barington Capital is pushing for major changes at Victoria's Secret, including board shake-ups and a focus on the core brand. Will it be a 'Gimme More' situation for shareholders, or just another 'Circus'?

Not a Girl Not Yet a Woman... But Definitely Needs a Makeover!

Okay y'all Britney here! So I heard Victoria's Secret is going through it right now like me trying to parallel park in a crowded parking lot. Apparently this Barington Capital is stepping in and honey they are NOT holding back. They want to shake things up at VSCO which is kinda like me wanting to re do my whole wardrobe after a trip to Target... it's necessary!

Stronger Than Yesterday... Or Are They?

These Barington folks are saying VSCO needs a new board a new CEO maybe (ouch!) and a serious focus on what made them famous in the first place: lingerie! Remember those iconic fashion shows? Where are they now? It's like they forgot who they are! It's time for some 'Work Bitch' energy am I right?

Oops!... The Stock Went Down Again!

The article says VSCO shares have plummeted. Seriously I've had better luck predicting the weather in Vegas. It seems this BBRC International was also complaining but Barington is bringing the heat with actual suggestions. It's like the difference between someone saying your outfit is ugly and someone saying 'Honey let's go shopping!'

Gimme More... Digital Growth!

Barington wants VSCO to get its act together online and internationally. Hellooo! The internet is where it's at! I've been on the internet since dial up practically! They need to get with the program or risk becoming as irrelevant as a flip phone in 2024. 'If you seek Amy' you will find her online babes!

Toxic... Or Just Needs a Little Spark?

They also want VSCO to ditch whatever isn't working. I mean haven't we all been there? Cleaning out the closet and realizing half the stuff you own is just clutter? It's time for a strategic cleanse darling. I always said 'Hold on tight and don't let go!' ...but sometimes you gotta let go y'know?

Lucky? Maybe Maybe Not

Apparently Barington has worked with L Brands before back when VSCO was part of the same family. So maybe they know what they're doing? They claim to have helped boost the stock price back then. Hopefully they can work their magic again. Let's just hope it's not another 'Circus.' We need a real comeback here folks!


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