Burger King's Dragon Flame Whopper: Is This Chaos I Ordered?

Whopper of a Plan?

Okay Piltover's finest here reporting LIVE from… well my hideout. Turns out Burger King's got a plan to like totally win over families. They’re slinging Dragon Flame Whoppers with red and orange buns because… 'How to Train Your Dragon'? Sounds like a recipe for BOOM family fun – or maybe just a big sticky mess. 'Rules are made to be broken!' Right?

Color Me Hungry (or Confused)

So the bigwigs at Burger King especially this Tom Curtis dude are going on about how they’re all about families now. They’re even using natural dyes like beet juice in the buns! 'Surprise! I'm back!' I mean good for them? But honestly who cares if it's natural if it looks like something I painted on Vi’s face during our last… disagreement? This whole family thing is supposed to grab everyone from those ancient millennials to the Gen Alpha brats. I guess even they need something to blow up… I mean *eat*.

Movie Magic… or Marketing Mayhem?

Apparently movie tie ins are like ancient history for fast food. Burger King did Star Wars stuff back in '77! Old school! McDonald's had Star Trek. Now they’re pinning their hopes on this dragon flick. They had some Spider Man and Addams Family Whoppers that did okay. 'I'm crazy? Maybe. But the craziest thing of all would be to go back now!' says me. Will dragons and burgers mix? Place your bets folks.

Sales Slump? Time for Explosions!

The thing is Burger King's been in a bit of a slump. Sales went down a tad. Maybe painting their food in bright colors will bring the cha ching up? Or maybe this whole plan is more like a slow burn. Curtis is all about how they’re doing better than McDonald’s and Wendy’s. And those other guys are copying them? 'They should've given me a warning!' *laughs maniacally*.

Going All In… or Going Boom?

This Dragon Whopper deal is supposed to last a few weeks but they're ready to track which stores run out. Last time they ran out of those Spider Man Whoppers like some kinda wildfire. They also want more franchise partnerships. 'Here comes Jinx!' Curtis is promising more movie tie ins saying they're going 'all in.' Sounds like they're ready for anything or maybe they are just crazy like me.

Dragon Flame or Just Hot Air?

So will this 'How to Train Your Dragon' stunt save Burger King? Will families flock to the red and orange bunned beacon of… food? Or will it all go up in smoke like one of my… projects? Only time will tell. But one thing’s for sure: I’m gonna need to try one of those Dragon Flame Whoppers. For… science! 'C'mon catch up!' Don't tell Vi.