Ford's ICE Comeback: Did Someone Say 'Need for Speed'?

Mayday Mayday! Ford's on Fire!

Alright listen up Marines! Master Chief here reporting live from the front lines of the… car market? Turns out even Spartans need wheels. Ford just dropped some serious numbers for May boasting a 16.3% sales increase. Seems humanity still loves the smell of gasoline in the morning. Or maybe it's the employee pricing program; free stuff always gets the job done even against the Covenant... or you know rising costs.

ICE ICE Baby: It's Still Cool!

Turns out those 'ancient' internal combustion engines (ICE) are making a comeback. Up a whopping 17.2%! And the hybrids? A 29% jump! It's like the Warthog's bigger badder and...slightly more fuel efficient cousin is back in business. "I need a weapon!" More like "I need a V8!"

EV Downturn: Even Spartans Have Off Days

Now not all is well. Seems like the electric F 150 took a hit down 25%. Even the best of us stumble sometimes. Maybe they need to upgrade the batteries? Or add a rocket launcher? Just spitballing here. Perhaps people miss the sound of a roaring engine; it's hard to intimidate a Grunt in a silent ride.

Tariff Troubles: The Enemy Within?

Ah tariffs. The new enemy. Looks like Ford's playing the long game offering employee pricing while dodging trade wars. It's like trying to navigate an asteroid field in a Banshee except the Banshee is a Ford and the asteroids are… well you get the picture. This is no time for caution!

Sales Pace Slowdown: Hold Your Horses!

So the experts at Cox Automotive are saying the sales pace is slowing down. The 'tariff inspired buying surge' is over. Apparently people can't keep buying cars like they're racing to the Ark. Makes sense. Even I know that stockpiling Warthogs is generally frowned upon. "We're just getting started."

The Long Haul: Not a Victory But a Good Day

Alright Spartans let's break it down. Ford's doing alright capitalizing on what works (ICE) and adapting to the changing landscape (tariffs EVs). It's not a victory just yet but it's a good day. We keep pushing keep adapting and maybe just maybe we can avoid another Flood. In this case a Flood of unsold electric trucks. "I think we're just getting started."