Tired of crunching numbers, one man traded spreadsheets for streetwear, building a $167 million empire. Turns out, accounting wasn't the way, but this is the way!
Tired of crunching numbers, one man traded spreadsheets for streetwear, building a $167 million empire. Turns out, accounting wasn't the way, but this is the way!

The Empire Strikes Out...At Accounting

Alright Mando here. Heard a tale that's more interesting than a clean getaway from a Hutt crime lord. This fella Gurmer Chopra he tried the corporate life. 'Big Four' accounting firm fresh outta university. Sounds about as exciting as polishing beskar all day. But the kid lasted less than a year. Said it was 'boring' and he wasn't 'making a difference.' I know that feeling. Sometimes you gotta ditch the path everyone expects and forge your own. This is the way...to avoid spreadsheets.

From Souvenirs to Streetwear: A Father's Legacy

Turns out Chopra's got beskar in his blood thanks to his old man. Pops started out selling souvenirs worked his way up to wholesale and gift shops. Chopra and his brother were helping out since they were knee high to a Jawa. Learned the ropes early saw the potential in selling stuff online. Sometimes the best lessons ain't in a classroom but from family. Makes you think maybe I should bring Grogu to the Covert? Nah too dangerous maybe just the armourer.

The eBay Strikes Back

So Chopra and his brother scrape together five grand start selling stuff on eBay. Jeans T shirts the works. They were just throwing darts at a wall seeing what sticks. Sounds risky but sometimes you gotta take a gamble like betting on a podrace with a Wookiee. And it paid off. They reinvested everything. No fancy venture capitalists just good old fashioned hustle. This is the way to bootstrap your dreams!

The Rise of YoungLA

eBay turned into Amazon and Shopify and BOOM! YoungLA was born. Influenced by some DJ called "Young California." They started making their own stuff slapping the YoungLA brand on it. Brand recognition is important like knowing your signet. By 2017 they hit a million in revenue. Not bad for a couple of guys who hated accounting. Goes to show you sometimes the best things come from the unlikeliest places. Maybe I should try selling Mandalorian merch. Who wouldn't want a Baby Yoda plush?

Drop It Like It's Hot: The Secret Sauce

Here's the kicker: 'drop culture' and influencer marketing. Limited edition items creating hype. Sounds a bit like how the Armourer rolls with the mythosaur signets. And then influencers came into play. By 2020 they hit $6 million. Last year? Double that. So there you have it. A guy who hated his job took a chance and built an empire. Not bad for a kid who used to crunch numbers.

This Is The Way To A $167 Million Fortune!

Chopra's happy he left accounting but admits it's stressful. Firing people lawsuits the usual bounty hunter headaches. But he's learned a lot. Sometimes the hard lessons are the best ones. So what's the moral of the story? If you hate your job don't be afraid to change course. Take a chance bet on yourself and who knows? You might just build your own empire. This is the way...to escape a boring life and become a legend. I have spoken.


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