Nissan is reducing production of its popular Rogue SUV in Japan due to US import tariffs, impacting global automotive manufacturing.
Nissan is reducing production of its popular Rogue SUV in Japan due to US import tariffs, impacting global automotive manufacturing.

Ai Chihuahua! A Tariff Tempest!

Madre de Dios! Puss in Boots has heard whispers on the wind darker than a moonless night! It seems those hombres at Nissan are facing a challenge a real *gato* astrophe! Due to some shall we say *unpleasantness* regarding tariffs from the… (I shudder) United States they're having to reduce production of their Rogue SUV in Japan. Ay caramba! This is not the stuff of legends but of logistical nightmares! It seems that President Trump the... (I search for a diplomatic phrase)... 'misunderstood leader's' decision to impose a 25% tariff on imported cars has thrown the global automotive supply chain into more chaos than a fiesta gone wrong!

Nissan's Predicament: More Exposed Than a Kitten in a Blizzard!

Nissan the third largest carmaker in Japan finds itself in a tighter spot than a *gato* stuck in a chimney! The US is their biggest market mi amigos accounting for over a quarter of their sales last year. And guess where many of those cars are made? Si Japan and Mexico! This tariff situation is like putting a chihuahua in charge of a bullring – things are bound to get messy!

The Kyushu Cut: A Slice of Production Pain!

The poor souls at the Kyushu plant Nissan's largest will be working fewer hours! Can you imagine? Fewer hours for siestas! Fewer hours for perfecting the art of the dramatic entrance! It's a tragedy! They plan to reduce Rogue output by 13,000 vehicles over three months. That's like taking away my cream for a week! Inconceivable! (Wait wrong story… but still relevant!)

Trump's Tariff Tango: A Two Step of Uncertainty!

Ah but there's hope! On Monday the… (I pause choosing my words carefully)... 'distinctive' President Trump hinted he might modify the auto levy! 'They need a little bit of time,' he said. Time for what I wonder? To find a magic beanstalk that leads to a land with no tariffs? One can only dream... Nissan bless their corporate hearts said they're reviewing their production. I imagine there are frantic meetings filled with furrowed brows and strong coffee! They want efficiency and sustainability which sounds like a very good thing. Perhaps they can learn to sail these stormy seas and all will be well. I just hope no one says the phrase 'beanstalk' in these meetings just in case.

From Backtrack to Slowdown: A Rogue's Gallery of Production Problems!

This whole situation is turning into more twists than a tango! It's like Nissan has gone from 'cutting' to 'maintaining' to 'cutting again' faster than I can sharpen my sword! But let's not forget that other automakers are dancing to this tariff tango as well! Honda plans to make its next generation Civic hybrid in the U.S. state of Indiana instead of Mexico to avoid potential tariffs good call. I once had to outrun some tax collectors south of the border and believe me it's not the most pleasant thing not even for a suave gato like myself.

CEO Espinosa's Challenge: More Pressure Than a Corset on a Burrito!

Even before this tariff debacle Nissan was looking to slash global capacity by 20%! The new CEO Ivan Espinosa is under more pressure than a corset on a burrito to turn things around especially in the US where their performance has been as stale as old churros. 'Show me you are fearless honest and worthy to be called Puss In Boots!' I would say if I was his mentor with that he can turn things around. The financial year that just ended saw Nissan cut its profit outlook three times! Ay ay ay! This calls for a triple shot of espresso and a very very long nap! Unless of course this suave feline can help perhaps...


Comments

  • kwachichaw profile pic
    kwachichaw
    4/15/2025 12:38:12 AM

    Anyone know if other car companies are doing the same thing?