Tactile tablets are helping blind and low-vision sports fans experience live games like never before, offering a new way to follow the action at their fingertips.
Tactile tablets are helping blind and low-vision sports fans experience live games like never before, offering a new way to follow the action at their fingertips.

Why is the Rum Always Gone? Oh Right the Game!

Savvy? It appears the world be gettin' a bit more… inclusive. Yours truly Captain Jack Sparrow always believed everyone deserves a bit of the adventure. Now I hear tell of these… tactile tablets aye? Fancy contraptions for those who can't shall we say *see* the scurvy dogs chasin' a ball around a court. Seems they can *feel* the game instead! A player during a Phoenix Suns and Minnesota Timberwolves game made a half court shot that was buzzing at PHX Arena and a blind man could feel it! Remarkable innit? It's a grand day for inclusivity I must say.

Not All Treasure is Silver and Gold Mate

These tablets mind you are courtesy of some landlubber startup called OneCourt. They vibrate and jiggle to show where the ball's at. A free throw? Jiggle! Half court shot? More jiggling! It's like havin' a miniature Kraken ticklin' yer fingers I imagine. Jordan Moon a fella from Saavi Services for the Blind says it's like bein' part of the fan experience. "That was really cool actually because that was just something that wasn't even a part of the game," Moon Saavi's Phoenix center director told CNBC. "It was just a part of the fan experience." Now that's what I call turnin' the tide!

Tactile Broadcasters? More Like Tactile Buccaneers!

Jerred Mace the CEO of OneCourt sees his company as a 'tactile broadcaster'. He wants to get these tablets into homes by 2026. Imagine a whole world of sports right at yer fingertips! Other companies use magnetic cursors and whatnot. It's a whole new world of… feely sports! Touch2see based in Toulouse France has supplied its tactile tablets to Major League Soccer's St. Louis City SC and the Rugby World Cup among others. Dublin's Field of Vision which also uses a magnetic ball currently leases tablets to rugby and football stadiums in Dublin and Melbourne Australia.

Fine Tuning the Kraken: It's All About the Feel!

They've gone through a lot of fiddling to get these devices right. Talkin' to the blind folk askin' what they actually want not what the landlubbers think they want. Kunal Mehta OneCourt's user experience designer said it's been challenging yet rewarding to make the tablets accessible to blind people. 'Speaking with users in an environment where they are comfortable to share what they feel like and not necessarily what we want to hear that's definitely been an important piece,' Mehta said. It's all about makin' the experience as normal as possible so folks can enjoy the game with their mates no different from any other swashbuckler in the crowd.

Sponsorships and Paid Agreements: Where Does All the Booty Go?

The financial model is a mix of sponsorships and paid agreements. Live Nation owned Ticketmaster backed all three NBA deals with OneCourt drawing from its social impact funding to sponsor five devices each in Portland and Sacramento and 10 devices in Phoenix. The Phoenix Suns/Phoenix Mercury Foundation matched Ticketmaster's financial contribution. Scott Aller Ticketmaster's senior client development director for the NBA told CNBC that the partnership aligns well with the company's mission. Now that's what I call a proper partnership savvy?

Take What You Can! Give Nothin' Back Except Maybe Some Feedback!

The blokes who've tried these gadgets say they're promising but need work. Moon and Macaulay Beasley tried 'em out at the Suns game. Beasley said he felt like he was watchin' the game again! They reckon it'd be even better if it connected to the radio broadcast. But some accessibility experts are skeptical saying these things might just fade away. Like a ship in the night! Rua Mae Williams a disabled assistant professor in user experience design at Purdue University said tech startups often fail to consider long term sustainability when developing their products. OneCourt says they're plannin' to bring the tablets to homes to keep the business afloat. Only time will tell if this treasure's real or just fool's gold!


Comments