Captain Jack Sparrow reports on Ford's new 'Platinum Plus' program, offering a luxury experience for their priciest pickup trucks.
Captain Jack Sparrow reports on Ford's new 'Platinum Plus' program, offering a luxury experience for their priciest pickup trucks.

Why is the Rum Always Gone? Oh Right Ford's Fancy Trucks!

Savvy? It appears Ford that landlubber of an automaker is launching a program fit for a king... or at least a very well off pirate! This 'Platinum Plus' business for their most top dollar pickup trucks... aye the ones costing more doubloons than a ship's hold can carry... aims to offer a curated experience. Curated! Sounds like something I'd order at a fancy tavern before a good ol' treasure hunt.

Not All Treasure is Silver and Gold Mate!

What does this 'Platinum Plus' entail you ask? Well imagine a personal concierge like Gibbs always at my beck and call (though hopefully less prone to seasickness). Virtual tours? Blimey that sounds like Blackbeard's scrying pool only less smoky. And gifts! Accessory discounts! A 'Ford Protect Premium Maintenance Plan' for a measly 25,000 miles or two years! Two years? That's barely enough time to plunder a decent island let alone wear out a truck. But still it's a start.

Dead Men Tell No Tales But Luxury Pickups Sure Do!

Brian Rathsburg a marketing manager at Ford claims this program will be a competitive advantage. Competitive eh? Sounds like a challenge! Perhaps I should race my beloved *Black Pearl* against one of these 'Platinum Plus' contraptions. Though I suspect she might outrun 'em just fine no matter how fancy their interiors.

Smoked Truffle Interiors? Sounds Like a Fancy Fish Not a Truck!

These 'Platinum Plus' vehicles boast 'Smoked Truffle' interiors! Smoked Truffle! What in the name of Davy Jones' locker is that? Sounds like a dish you'd find on a pirate lord's table. Venetian leather they say. Well I've seen finer leather on my boots after a good brawl in Tortuga but I suppose it's a nice touch for land bound scallywags.

25% Auto Tariffs? More Like 25% More Reason to Steal Savvy?

Ah but there's trouble on the horizon! Talk of tariffs! Rathsburg remained tight lipped when questioned about President Trump's 25% auto tariffs and its impact on the price of Ford's fancy trucks. 'Murky' and 'tenuous' were the words he used. Sounds like he's trying to navigate a kraken infested sea. If the price of these trucks goes up I might just have to acquire one through... alternative means. After all a pirate's gotta have a ride right?

Is This the Day You Will Always Remember as the Day You Almost Bought a Platinum Plus Truck?

So there you have it! Ford's betting big on this curated experience. They even offer similar services for fleet customers like a whole armada of helpful assistants. All this fancy pants service eh? Makes me wonder if they'll offer a compass that actually points to what you're looking for. I reckon I'll stick with my own instincts for now but who knows maybe one day I'll trade the *Black Pearl* for a 'Platinum Plus' pickup... Nah! Who am I kidding?


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