James Bond investigates OpenAI's audacious investment in Jony Ive's startup, a move that could redefine the future of AI and challenge the reign of the iPhone.
James Bond investigates OpenAI's audacious investment in Jony Ive's startup, a move that could redefine the future of AI and challenge the reign of the iPhone.

A GoldenEye on the Future: The AI Revolution is Upon Us

The name is Bond James Bond. And it appears the world is about to change again perhaps more drastically than when Goldfinger decided gold wasn't enough. OpenAI the chaps behind that rather chatty ChatGPT are throwing around billions like I toss back martinis – shaken not stirred of course. They're betting that this whole 'AI' thing isn't just a passing fad but a full blown revolution darling. A revolution requiring its own bespoke hardware naturally.

The Spy Who Loved Jony Ive: A $6.4 Billion Affair

Now this is where it gets interesting. They're splashing out a cool $6.4 billion on Jony Ive's startup io. Founded just a year ago and without a single widget to show for it! My sources tell me that's like paying a king's ransom for a gadget that’s still in Q Branch. But OpenAI's CFO Sarah Friar assures me that they're betting on 'great people'. It’s a gamble but then again so is every mission I undertake.

For Your Eyes Only: Decoding the Value of Tomorrow

Friar admits valuing a startup as young as io is like trying to disarm a bomb with a Swiss Army knife – tricky. But she believes the return on investment will be significant. Apparently this isn't just about imagining a new platform but crafting building and understanding the supply chains. All sounds rather… involved doesn’t it? Like trying to explain quantum physics to Moneypenny.

Live and Let AI: Devices Beyond the Phone

The idea it seems is to get OpenAI's technology into the hands of more users drive up subscriptions and generally dominate the world… in a friendly AI powered way of course. Friar envisions a world beyond the limitations of a mere phone. I can almost see it now: AI powered Aston Martins AI powered Walther PPKs AI powered dry martinis… the possibilities are endless!

The World Is Not Enough: Apple's Shadow Looms Large

While OpenAI is playing nice with Apple integrating with iPhones and Siri they clearly want their own piece of the pie. Friar argues that 'single threading' stifles innovation. She wants to 'spark innovation broadly in the ecosystem.' All very noble but I suspect there's a touch of 'the world is not enough' in there somewhere. Apple's Eddy Cue thinks AI devices could replace the iPhone within ten years. A bold claim but in my line of work you learn to expect the unexpected.

No Time to Die... Just Yet for Touchscreens?

Friar even hinted at devices without touchscreens. Apparently this new era of AI will involve new platforms and substrates. She mentioned our human senses – seeing hearing talking – and how OpenAI's models excel at those. A world where AI doesn't just respond to our touch but to our very being. Frankly it's a bit unnerving. But then again so is a good villain. Either way I suspect I'll need a new gadget or two to deal with it. Q are you listening?


Comments

  • aanessa profile pic
    aanessa
    5/29/2025 8:54:59 PM

    Can I get a ChatGPT that can write my reports for me?