One small tequila maker, Suerte, is defying industry giants by promising to keep prices steady despite potential tariffs, giving hope to margarita lovers everywhere.
One small tequila maker, Suerte, is defying industry giants by promising to keep prices steady despite potential tariffs, giving hope to margarita lovers everywhere.

I Have Spoken... About Tequila

Mando here. Been travelin' the galaxy seen a lot of weird stuff. But nothin's stranger than the prices some folks are chargin' for a decent drink. Heard some big shots in the tequila biz are cryin' about tariffs threatenin' to raise prices. This is not the way. But there's this one outfit Suerte Tequila says they ain't gonna budge. Keepin' prices steady. Now that's interestin'.

This Is the Way... To Own Your Own Factory

Suerte turns out owns their own agave fields and factory down in Jalisco. Says that gives 'em an edge. Kinda like how I always preferred doin' my own bounty huntin'. No middleman. Just straight to the target. And these fellas they ain't co packin' with some other outfit. They're in control. Makes a difference it does. A real Mandalorian approach if you ask me.

Agave Prices Down? What in the Blazes?

CEO of Suerte Laurence Spiewak this one time he told me that agave prices are plummetin'. So he wonders why anyone would hike up prices. He mentioned that tequila margins are stronger than ever now. Seems like someone's tryin' to pull a fast one. Remember a Mandalorian knows when he's being cheated. Always check your tracking fobs and your prices.

Big Guys Cryin' Into Their Tequila?

Apparently the big tequila companies like Jose Cuervo and Don Julio are freakin' out about these tariffs. One analyst even said that one brand could lose a lotta sales. But Spiewak just shrugs. Says his operation is different. He controls his costs. It's like havin' the Razor Crest. Sure it's seen better days but it's mine and I know how to fly it. This is the way!

Independence: A Mandalorian's Best Friend

This investment fella Brian Rosen he says Suerte's advantage ain't just the land. It's their independence. The big companies gotta answer to shareholders and boards. These smaller outfits can just... weather the storm. No need to be greedy. Sometimes a Mandalorian's gotta take a hit for the sake of the mission.

Tequila Sales Boomin'! We Ride At Dawn!

Here's the kicker: tequila sales are up. Way up. Suerte's shipments are through the roof. Spiewak says it's 'cause they're focusin' on the customer. Raisin' prices when folks are already lookin' to save? That ain't smart business. Sounds like these other fellas need to take a lesson from a Mandalorian. Focus. Honor. And a good drink at a fair price. I have spoken.


Comments