Netflix's Ad Tier: More Popular Than a Surprise Album Drop (Almost)!

Another Milestone! (But This One Involves Ads…)

Okay Swifties so you know I’m all about breaking records right? New album sales concert attendance… the usual. But even *I* have to admit Netflix hitting 94 million monthly active users on their ad supported tier is kind of a big deal. It's like they're not asking 'are we out of the woods yet?' anymore they're basically building a whole new forest of streaming revenue.

From 'Teardrops on My Guitar' to Commercial Breaks?

When Netflix introduced this ad supported thing back in November 2022 I was a little skeptical. Like are people *really* going to trade uninterrupted 'All Too Well' performances for a few extra bucks? Turns out the answer is a resounding YES! And honestly at $7.99 a month compared to $17.99 even I’m tempted to consider it… for research purposes of course. Gotta stay relevant you know?

The 18 34 Year Olds: Conquering Hearts and Screens

Here’s where it gets interesting. Apparently Netflix is crushing it with the younger crowd. More 18 34 year olds are tuning in to their ad supported content than any broadcast or cable network. It’s like cable TV is that ex you wrote a killer breakup song about and Netflix is the shiny new ad filled rebound. Brutal but hey that’s the streaming game.

Amy Reinhard Says the Darndest Things (About Ads)

So Amy Reinhard Netflix’s president of advertising made a bold statement. She claims people pay as much attention to the ads as they do to the shows and movies. I mean come on! Is that like saying people enjoy waiting in line for Eras Tour tickets as much as the concert itself? A *little* bit of a stretch maybe. But hey if they're making money from it who am I to judge?

Is this the End Game For Cable?

Are we witnessing the 'death by a thousand streams' of traditional television? It certainly seems like it. Netflix is not only offering cheaper options but they are managing to capture a demographic that is increasingly ad averse which is a really hard market to come by. This new milestone truly is... *fearless*.

Shake It Off (Those Price Hikes)!

Ultimately this ad supported tier success story means one thing: more options for us! We can binge 'Bridgerton' on a budget and Netflix can keep the content coming. It's a win win situation... unless you're in the cable industry in which case maybe it's time to 'begin again'. Just kidding (mostly)!