Ram Trucks' New Warranty: Are We in the Clear, or Is It the End Game?

Long Live the Walls We Crashed Through (and the Trucks Too)

Okay so Ram Trucks is pulling a total '1989' move and shaking things up big time! They're dropping this bomb of a warranty – 10 years or 100,000 miles – on their 2026 lineup. Can you believe it? It's like they're saying 'Look What You Made Me Do' to all the other truck brands. But seriously this is huge. It's like going from 'Teardrops on My Guitar' to 'Champagne Problems' in one warranty announcement. We're talking engine transmission the whole shebang. This warranty is so comprehensive it’s like having a 'Blank Space' to write your own happily ever after… with your truck of course.

All Too Well: The Problem with Pricey Pickups

Here's the deal folks. Trucks are expensive! Like 'All Too Well' expensive. People are financing these bad boys for like forever. Ram CEO Tim Kuniskis is dropping truth bombs left and right. Eighty five percent of buyers are in it for seven years or MORE. It's like 'Are you ready for it?' Because you better be financially speaking. So Ram's thinking 'Hey if they're gonna keep these trucks longer than my last relationship we gotta offer something that lasts.' It’s the ‘Red’ era of warranties baby!

Unretiring CEO? Sounds Like a 'Love Story'

So this Kuniskis guy – sounds like a character straight out of 'The Office,' but hey he's the CEO. He came out of retirement (talk about a 'Love Story' comeback!) to fix things. Ram's sales took a bit of a tumble since 2019 which let's be real feels like a lifetime ago. He thinks this warranty is the 'Getaway Car' to drive customers back to Ram. Will it work? Only time will tell. But you know sometimes you just gotta 'Shake It Off' and try something bold. Speaking of bold this move is braver than wearing a 'Fearless' tour t shirt to a Kanye concert.

The Competition? Looks Like They Knew 'Nothing New'

Ford GM Toyota – they're all sitting pretty with their standard five year/60,000 mile warranties. It's like they're stuck in the 'Folklore' era while Ram's blasting off to 'Midnights'. Kuniskis is basically saying 'You Need to Calm Down' because Ram's about to eat their lunch. Of course they might offer something more for diesel engines but still this is a mic drop moment. It’s like when I surprise released ‘Folklore’. They’ll be saying ‘How did she do that?!’

Forever and Always? Maybe Not. It Depends

Now the big question: Is this warranty 'Forever and Always'? Kuniskis says if everyone loves it they'll keep it around. So basically it's up to you Swifties truck lovers. If you want Ram to commit you gotta show them some love. But remember even 'Forever' can end so let's hope the trucks hold up! Otherwise we might be singing a sad song about expensive repairs.

'Bad Blood' or 'Clean'? The Million Dollar Question

Offering a long warranty is risky. If the trucks have issues it could cost Ram a fortune. It's like releasing an album and hoping the critics don't tear it apart. But Kuniskis thinks the reward is worth it. More sales happier customers – it's the 'Delicate' balance between risk and reward. Of course it’s only for the original owner… so don’t try pulling a fast one. But hey at least Ram's willing to take the leap. It is a very Swiftie move to make. Now let’s see if this gamble pays off or if Ram ends up with some serious 'Bad Blood'.