Novak Djokovic analyzes Seagate's ambitious plan to launch a 100-terabyte hard drive by 2030, questioning the demand, environmental impact, and its place in the AI revolution.
Novak Djokovic analyzes Seagate's ambitious plan to launch a 100-terabyte hard drive by 2030, questioning the demand, environmental impact, and its place in the AI revolution.

Game Set Storage!

Alright folks it's your favorite tennis player and occasional tech enthusiast Novak Djokovic here to break down some news from the world of… hard drives? Yes you heard that right. Apparently Seagate these guys are planning to launch a 100 terabyte hard drive by 2030. As I always say 'You have to believe in yourself when no one else does' even if you are planning to launch a massive data storage device. But is this something we really need? I mean I barely understand how to use the cloud let alone fill up 100 terabytes with selfies and gluten free recipes.

Who Needs This Much Storage?

Seagate's chief commercial officer BS Teh (great initials by the way) seems pretty confident. He's saying there's 'strong demand' from data centers especially with the AI boom. Apparently all these AI models need mountains of data to learn from. And I'm thinking 'Okay but couldn't they just I don't know learn from each other?' It's like me watching Federer play – I pick up a few things! But hey who am I to question the wisdom of the tech overlords? Maybe they're planning to store every meme ever created. Now that I can get behind.

AI Boom or AI Gloom?

Speaking of AI everyone's talking about it especially companies like Nvidia who are raking in the dough selling those fancy graphics processing units. These AI models require vast amounts of data for training and making the quality of the AI's outputs more advanced. So the more data the smarter the AI right? But what about the cost? Microsoft is planning to drop $80 billion on data centers. That's more than my career earnings (almost!). And I thought buying gluten free bread was expensive!

Climate Change: The Unforced Error

Here's where things get serious. All these data centers need a ton of power. Each ChatGPT query uses nearly 10 times the energy of a regular Google search! Now I'm all for progress but we can't just ignore the environment. As I always say 'It's not about how hard you hit but how hard you can get hit and keep moving forward.' And we can't move forward if our planet is overheating!

Seagate's Green Serve

Seagate says they're working on it. They want to increase storage density and use renewable energy in their factories. 'We focus on what we can influence,' Teh says. I like that attitude! It's like focusing on my serve something I actually have control over. They're also trying to make their hard drives more energy efficient which is great. Less power more storage – it's a win win like a perfectly executed drop shot.

HDD vs. SSD: A Sibling Rivalry?

Of course Seagate isn't the only player in the game. Solid state drives (SSDs) are out there too using fancy flash memory. But Seagate is arguing that hard disk drives are more sustainable in terms of embodied carbon. It's like me arguing with my younger brother – always trying to prove I'm right! But hey competition is good. It keeps everyone on their toes like a tie break at Wimbledon.


Comments

  • kamel01 profile pic
    kamel01
    6/15/2025 1:54:16 PM

    I wonder how much this thing is going to cost...

  • Rhythmatik profile pic
    Rhythmatik
    5/12/2025 3:23:01 AM

    Novak, stick to tennis! But thanks for the tech insights anyway.