Itsa Me, Mario! And Crocs Are Back From the Dead! Wahoo!

Mamma Mia Crocs is Alive!

It's a me Mario! And let me tell you I've seen a lot of strange things in the Mushroom Kingdom but nothing quite as surprising as the comeback of Crocs! These… *unique* shoes were everywhere in the early 2000s like Goombas on a rampage! But then just like my kart after hitting a banana peel Crocs spun out of control after the Great Recession. Their money? Negative! It was a not pretty eh?

The Hero Crocs Needed!

But don't you worry! Every kingdom needs a hero and Crocs found theirs in CEO Andrew Rees. He came in like a Super Star refreshed the team and made a plan to get Crocs back on track. 'We needed the right marketing and product!' he said. It's like a when I find a Fire Flower – suddenly I'm throwing fireballs of fashion!

Power Ups and Partnerships!

And just like teaming up with Luigi Crocs made some power up partnerships with big names like Balenciaga Pixar Justin Bieber and Post Malone! Limited edition releases? That's like finding a secret level with extra coins! And the pandemic? Well everyone was a stuck at home so comfort shoes became all the rage! Even frontline workers liked them. Wahoo!

From Zero to Hero!

The numbers went crazy! Crocs' revenue jumped from $1.4 billion to $2.3 billion! Their profit margin? It a went from 17.2% to almost 30%! That's more coins than I can carry! Crocs was a back baby!

Embracing the 'Ugly'!

Crocs changed their tune. Instead of saying 'We're comfy!' they went with 'Yeah we're ugly so what?'! That's like a me admitting I sometimes need Luigi to save me! They embraced their uniqueness like a a Super Mushroom embraces my head!

HeyDude Where's the Growth?

Now Crocs is trying to grow another brand HeyDude. But it hasn't been easy! Sales are down and they got in trouble for hiding bad reviews! It's a like a when Bowser tries to trick me but I always find a way to win! And with new tariffs from that a Trump guy Crocs is facing new challenges. Can they jump over these obstacles? Only time will tell! It's a me Mario signing off! Wahoo!