The highly anticipated NikeSKIMS activewear line faces production delays, pushing its launch to later this year. Daenerys Targaryen weighs in with fire and wit.
The highly anticipated NikeSKIMS activewear line faces production delays, pushing its launch to later this year. Daenerys Targaryen weighs in with fire and wit.

A Queen's Decree: Patience My Dothraki (and Kardashian Fans)!

My loyal subjects it seems even the mighty Nike and the innovative SKIMS have encountered a slight... hiccup. News reaches my ears that the NikeSKIMS line originally slated to bloom in the spring like a field of Dornish wildflowers will now arrive later this year. Production delays they say. Internal matters. Bah! It reminds me of the time Drogon decided that roasting the Iron Throne was more important than following my perfectly reasonable battle plans. One expects such things from dragons not… athletic attire.

Winter is Coming... Eventually: The Delay Explained

This 'person familiar with the matter' – always with the anonymity! It's like dealing with Varys all over again. They whisper that the delay isn't due to suppliers or shipping but rather... internal affairs. One can only speculate what sorcery is afoot. Perhaps someone confused dragon scales with spandex? Whatever the cause let us hope they are not 'burned' at the stake.

Fear Not For the Partnership Remains Strong!

Do not despair my people! The reports assure me that the bond between the Kardashian and the swoosh remains as strong as my claim to the Iron Throne (before... certain unfortunate events). They claim that 'everyone is on the same page' but they wish to ensure the products are right. A wise decision. No one wants trousers that split mid dragon ride or shoes that disintegrate upon touching Valyrian steel.

Heidi's Gone Walkabout: Who's Steering the Ship?

Ah leadership changes! Always a volatile matter whether it's a new Hand of the King or a key figure in a sportswear empire. Heidi O'Neill a vital force behind this partnership has departed. Now CEO Elliott Hill is betting big on SKIMS hoping to revitalize the brand after some 'declines in sales'. Let's hope he has the fire to bring it about or else he would have to 'Burn them all!'

SKIMS' Ambitious Leap: From Shapewear to Athleisure

For SKIMS valued at a staggering $4 billion (more than the entire gold reserves of Casterly Rock!) this partnership presents a golden opportunity. A chance to conquer the athleisure market bringing their… unique aesthetic to the world of fitness. I trust they'll remember to cater to those of us who prefer dragon riding to downward facing dog.

Words of Wisdom: Disrupt or Die!

NikeSKIMS aims 'to bring something new and unexpected to an industry that is craving something different'. Disruptive product designed to meet the needs in both performance and style. Sounds promising! But let's be honest it's going to take more than leggings to unite the Seven Kingdoms... or in this case the global fitness community. Perhaps a dragon scale sports bra? Now that would be disruptive.


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