Fire and Blood...and Streaming: How the Dragons of Digital Devoured TV!

A Queen's Decree: The Old Gods Bow to the New

Hear ye hear ye! Your Queen Daenerys Stormborn of the House Targaryen First of Her Name Queen of the Andals and the First Men Protector of the Seven Kingdoms the Mother of Dragons the Khaleesi of the Great Grass Sea the Unburnt Breaker of Chains has arrived to deliver news of utmost importance! The world of entertainment has shifted much like the sands of the Red Waste. Nielsen's latest scrolls—or as you commoners call them 'reports'—reveal that streaming has conquered the realm surpassing the combined forces of broadcast and cable television! Kneel before your Queen for the age of digital dragons is upon us!

Burn Them All...Except Netflix

In moons past when these 'Nielsen' scribes began their monthly chronicles streaming was but a fledging dragon. Now it commands a staggering 44.8% of total TV viewership! The ancient houses of broadcast and cable once mighty have dwindled to a meager 44.2%. It's like watching the Lannisters lose their gold...utterly delightful! Netflix that cunning strategist has emerged as the clear victor among the paid subscription services. A 27% gain? Impressive even for a dragon rider. But remember 'When you play the game of thrones you win or you die.' Netflix seems to be winning for now.

YouTube: The Wildfire of Our Age

Ah YouTube! The wildfire of our age. Since these reports began it has surged a staggering 120%. This upstart now commands 12.5% of all television viewing! Even I Daenerys am impressed. It seems everyone is flocking to YouTube for their daily bread or in this case their daily cat videos. I must consider posting a video of Drogon chasing sheep… For educational purposes of course.

FAST Channels: The Unsullied of Streaming

These 'FAST' channels – Pluto TV Roku Channel and Tubi – are like the Unsullied of streaming. Free disciplined and surprisingly effective. Together they account for 5.7% of total TV viewing surpassing even the most established broadcast networks! Who knew free could be so powerful? Perhaps I should have offered Westeros free dragons… hindsight is 20/20.

Traditional Media: Bending the Knee

Even the most stubborn lords of Westeros must eventually bend the knee. Traditional media companies are transforming into streaming first entities. Hulu Paramount+ Peacock—they now complement linear TV rather than compete with it. Smart move I say. Remember 'A dragon is not a slave.' Embrace change or be consumed by it.

Winter is Coming…for Cable

Though some say the return of sporting events may temporarily boost broadcast and cable the maesters predict streaming will ultimately reign supreme. Winter is coming…for cable that is. But fear not my loyal subjects! The Mother of Dragons has foreseen this and she urges you to adapt evolve and embrace the future. After all 'I will do what queens do. I will rule.'