It's-a Me, Mario! Reporting on Ram's Comeback - Wahoo!

Mamma Mia! Ram's in a Bit of a Pickle!

It's a me Mario here to tell you about Ram trucks! Seems like they've been a slippin' on a banana peel lately. Their CEO Tim Kuniskis he came back from retirement like I come back from a lava pit – ready for action! He even used an Eminem song to announce his return – a little strange but a hey whatever floats your Koopa Troopa boat. It sounds like Ram's been a gettin' squashed by the competition and that's no good! We gotta a jump high to get those Super Stars you know?

Wahoo! A Turnaround Plan Just Like Saving the Princess!

So Kuniskis is a cookin' up a big turnaround like when I bake a cake for Princess Peach! More than 25 announcements by next year he says! That's like a whole level of surprises! They're going back to NASCAR – vroom vroom! bringing back the Hemi engine pow wow! and giving a new warranty – bing bong! to make sure things don't a break down like Bowser's castle after I visit. He even said he's 'flying without a parachute!' Mamma mia that's a brave even for me!

Oh No! Redesign Problems Like a Broken Pipe!

Turns out they tried to do too much at once with the Ram 1500. Changing everything is like trying to eat a whole cake in one bite – you get a tummy ache! Kuniskis said they should've done things step by step like when I'm climbing a beanstalk. I always tell Luigi that too 'easy does it!'

Here We Go! The Market Share Quest

Ram needs to a grab more market share which is like a collecting coins! They used to have almost 18% but now it's down to almost 8%. That's like losing all your power ups before facing Bowser! They're gonna a need a Super Mushroom or two to get back on top! Even with the comeback of Hemi V 8 they are delaying electrification plans. Uh oh!

Vroom Vroom! Return to NASCAR!

Ram is a going back to NASCAR! They even have a mechanical bull ride called 'Ride the Hemi!' It's like a rodeo but with more horsepower! If you stay on for 15 seconds you get a t shirt! I'd try it but I'm already a champion in go kart racing. Maybe I'll teach Wario a lesson or two!

Last Tenth LFG! Push It to the Limit!

Kuniskis has this wristband that says "Last Tenth LFG" which means 'Let's Freaking Go!'. He wants his team to push themselves like I push myself to jump over those impossible gaps. He's trying to get the dealers back on board like when I convince Luigi to come on an adventure even though he's scared. "When you were in school they told you 'Get an 'A,' everything will be great. You'll be successful in life.' Not true. Not true," says Kuniskis.