Rivian's R2 SUV represents a pivotal moment for the company as it aims to scale production and achieve profitability amidst market uncertainty.
Rivian's R2 SUV represents a pivotal moment for the company as it aims to scale production and achieve profitability amidst market uncertainty.

The American Dream Goes Electric

Listen up you punks. This ain't Miami Vice but it's still about making moves and taking risks. Rivian these new kids on the block they're talking big numbers. Deliveries profits the whole shebang. They're saying they'll be pushing out 62,000 to 67,000 cars next year thanks to this R2 thing. Sounds like they're trying to build their own empire and in this country you gotta make the money first. Then when you get the money you get the power. Then when you get the power then you get the women.

Losses? In This Country You Gotta Make the Money First

But hold on a second. Before you start popping champagne they're also saying they're gonna lose almost two billion dollars next year. Two *billion*? That's more than I ever laundered! But they call it "investment" and "capital expenditures" – fancy words for spending more than you make. They better hope this R2 car is the real deal or they'll be singing a different tune. Smart move would be reading Alphabet's Century Bond Signals AI Bubble or Genius Move and learning how to finance big gambles. You think I got where I am today by playing it safe? No way I took risks.

Gross Profit? That's the Name of the Game

Now they're bragging about their first ever gross profit. $144 million they're saying. Sounds good right? But it's all smoke and mirrors. Some deal with Volkswagen is covering up losses in the car business. See that's what I'm talking about in this world you have to be a criminal or a pimp. This is business baby.

The R2: A Mid Size Gamble

This R2 is supposed to be their saving grace. A smaller cheaper car – around $45,000. They're saying it'll cost less to build and bring in more customers. That’s the plan at least. But plans are like you know things. You gotta make them happen. I always said "I tell you what. I'm gonna show you I'm gonna show you a good time."

Amazon's Van and Shifting Gears

They still got that deal with Amazon selling them vans. That's their bread and butter but times are changing. The market for these fancy electric trucks is slowing down. Gotta stay ahead of the game gotta adapt. As for me? I adapt. I'm like the cockroach I'll survive anything.

The Final Verdict

So what's the verdict? Rivian's taking a big risk betting it all on this R2 car. It could pay off it could blow up in their faces. But in this business you gotta be willing to roll the dice. Just remember what I always say: "Every day above ground is a good day."


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