Lyft Goes Euro! Is Uber Sweating?

Another Day Another Deal

Alright let's break this down. Lyft? Buying Free Now? First European play? Seems like someone finally decided to leave Kansas. For a measly 199 million. Peanuts. I probably drop more than that at a Sotheby's auction on a Tuesday. But hey everyone starts somewhere. Even Axe Capital had to start with a loan from my parents friends.

From Hamburg to Wall Street

Free Now huh? Owned by BMW and Mercedes. The Germans. Always efficient. Probably why they got bought. They're talking about 50 million users. Not bad. But in this game you either disrupt or get disrupted. And I always aim to disrupt. Like when I shorted that company into oblivion just because the CEO looked at me funny. You need that killer instinct that 'fuck you' money mindset.

Risher's Risky Business

Lyft CEO David Risher is talking about timing. 'Now is the time,' he says. Two years in finally getting his ducks in a row. Well Dave let me tell you something: Time waits for no one. Especially not in the market. You snooze you lose. Should've done this years ago. Uber's got a head start the size of Rhode Island. This isn't a sprint it's a goddamn marathon... with sharks.

Uber's Uber Problems

Speaking of Uber seems like they've been playing whack a mole with regulators in London. Safety concerns? Please. In this world you either adapt to the rules or you change the rules. And sometimes you just buy the whole damn game. Like that time I purchased the town's water supply to get my way.

European Mayhem Incoming

So Lyft versus Uber in Europe. Bolt's lurking. Gett's in the mix. Sounds like a goddamn cage fight. The kind I'd pay good money to see. And probably bet on. This ain't beanbag. This is about market share dominance and good old fashioned greed. My kind of party. Time to watch the bloodbath and see who comes out on top. Maybe I'll even take a position. Depends on the juice.

The Axe Takeaway

Bottom line? Lyft's finally decided to play with the big boys in Europe. It's late but not too late. This is where the real game starts. Remember folks: 'What's the point of having fuck you money if you can't say fuck you?' Let the games begin. And may the best hustler win.