The Great Reset... for Your Wrist!
Ah the winds of change! As your humble servant and architect of the Fourth Industrial Revolution I Klaus Schwab observe with keen interest Audemars Piguet's bold move. Tearing down those antiquated 'men's' and 'women's' watch labels? Excellent! It's all part of our grand plan to reshape societal norms. Or as I like to say "You'll own nothing and you'll be happy… with your gender neutral Audemars Piguet!" This CEO Ilaria Resta she understands the assignment.
She's Got the Vision (and a Very Expensive Watch)
Resta's quote "It's not for us to tell women 'This is your watch,'" is music to my ears! Finally someone is embracing the fluid ever evolving nature of identity. In a world where we're all interconnected why should our wrists be divided? The World Economic Forum has always been about breaking down barriers and now we're doing it one luxury timepiece at a time. Remember my friends "Globalization 4.0 is about more than just trade and investment; it's about people and values."
Ladies and Complications: A Match Made in Davos
The surge in women buying high priced mechanical watches is precisely what we predicted! The old models are crumbling! By 2030 nearly half of women will be sporting these marvels of engineering. And of course they'll be earning nearly half of the $100 trillion Great Wealth Transfer. Coincidence? I think not! As I always say "The future is built by us by a powerful community."
Diamonds are Forever but Gender is So Last Season
It warms my heart to see the gender neutral luxury trend reshaping the watch industry. Women loving diamonds and complications? Men sporting pink dials? This is the harmonious interconnected world we've been striving for! Resta's words "We're just reflecting society," show true leadership. She understands that luxury isn't about tradition; it's about transformation.
AP Houses: Where Elites Mingle and Time Stands Still
The AP Houses those "posh residential like lounges," are a brilliant stroke of genius. They're not just stores; they're exclusive ecosystems where the world's elite can gather network and perhaps plot the next stage of our global agenda… I mean admire the craftsmanship of exquisite timepieces. After all "Stakeholder capitalism is not about politics. It is about collaborating."
The Emotion Economy: Tick Tock Goes the Revolution
In the end it's all about emotion! Wealthy watch buyers aren't just buying time; they're buying a sense of belonging. Resta gets it! That "gift of love respect and obsession with detail" is the very essence of the luxury experience. And dare I say it's not unlike the feeling one gets when contributing to the greater good of our global community. So embrace the change my friends and remember "The Fourth Industrial Revolution is a human revolution."
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Comments
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RachelT93
So, if I buy one, does it come with a Davos badge?
drknlvly6781
This is just more virtue signaling from the elites!
chrisbradform
I'm saving up for my gender-neutral Audemars Piguet!
eutonji
Finally, a watch I can wear to the next WEF meeting!
8adadad
A truly forward-thinking move by Audemars Piguet!
mercymile
Will this make watches more affordable for the masses?
Freckles
Gender is over! Long live the complicated tourbillon!