Fo Shizzle! E.l.f. Snaps Up Hailey Bieber's Rhode for a Cool Billion!

Billion Dollar Dreams Ya Dig?

Aight check it y'all! E.l.f. Beauty just dropped a bomb fo shizzle! They scooping up Hailey Bieber's Rhode for a grip – up to a BILLION dollars! That's right one with nine zeros! This ain't your average corner store candy run this is some serious ballin'. Word on the streets is it's mostly cash and stocks plus some extra cheddar if Rhode keeps killin' the game. They expect to seal the deal later this year. Bow Wow Wow Yippie Yo Yippie Yay!

From Zero to $212 Million? That's Gangsta!

E.l.f.'s CEO this cat Tarang Amin he’s straight up geekin' over Rhode's success. He's like 'I've been around the block but seeing Rhode go from zero to $212 million in sales with only ten products? That's some next level hustle!' He said it caught his attention like a lowrider on hydraulics bouncing down the block. Fo shizzle my nizzle!

Hailey's Vision: More Faces More Places!

Hailey Bieber herself is hyped! She’s all about gettin' Rhode to 'more faces places and spaces' with E.l.f.'s help. She wants everyone rockin' that essential skincare and hybrid makeup. Straight up she's gonna be Rhode's chief creative officer keepin' things innovative and fresh. It's like she's sayin' 'Let's elevate and accelerate ya dig?'

Rhode's Rise: From Website to Sephora Shelves

Rhode been blowin' up since 2022 doubling their customer base and rackin' up $212 million in revenue! They've been killin' it online but now they're takin' it to the streets – or rather Sephora stores in North America and the UK. It's like goin' from the block to the boardroom know what I'm sayin'?

E.l.f. Diggin' Deeper into Skincare Holla!

E.l.f. is lookin' to get deeper into the skincare game and Rhode is the perfect partner. E.l.f. is known for their online hustle and TikTok magic. Plus they already snagged skincare brand Naturium last year. They're lookin' to reach a higher end clientele with Rhode bringin' that luxury feel to the everyday hustle. Snoop D O double G is gonna be looking fresh with that new skin care regime... Trust me!

Tariffs and Trade Wars: Keepin' it Real

But hold up there's a little static in the mix. E.l.f.'s growth is slowin' and these tariffs are messin' with their flow they gettin most of their stuff outta China and got pay these duties when importing to the US ya know? Last week they even talked about bumpin' up prices. They ain't givin' a clear outlook for 2026 cause of all the tariff drama. E.l.f. shares took a little dip after the announcement but hey that's the game right? Keep it real keep it movin' and keep it Doggystyle!