Will Trump's Tariffs Steal My Next Goal!?

A Tariff Tango? More Like a Penalty Kick to the Groin!

Hola everyone! Leo Messi here your friendly neighborhood footballer. Word on the street – well more like in the boardroom – is that these potential tariffs from the ex President Trump are causing more headaches than trying to dribble past Sergio Ramos…twice! Brands and advertisers? They're all doing the cha cha trying to find flexible deals. It’s like trying to score a goal with your eyes closed – tricky business eh?

The White House Shuffle: Is it a Formation Change or Just Chaos?

Apparently the messages coming out of the White House about these tariffs have been as clear as mud. Chief marketing officers and media bigwigs are huddled up trying to figure out how to adapt faster than I can change direction on the field. Jonathan Gudai from Adomni says everyone's shifting to 'flexible performance based advertising.' Sounds fancy but basically they want to be able to pull the plug faster than you can say '¡Golazo!'

AI to the Rescue! Or is it Just Another Overpaid Midfielder?

Programmatic advertising and AI are stepping up apparently. These AI tools are now part of the process. Unsteadiness in the economy? Companies start pulling back on spending. It’s like when my teammates start missing passes – suddenly the goal seems a million miles away. But listen sometimes the best defense is a good offense. You have to create a strategy and go for the goal.

The Ripple Effect: More Like a Tsunami of Uncertainty!

Kate Scott Dawkins from GroupM says tariffs aren't the only culprits messing with budgets. Rising inflation layoffs and unemployment – it’s a whole cocktail of chaos! They might have to curb their ad spending growth forecast. It’s like when you’re about to take a free kick and the wind suddenly changes direction. You can only prepare as much as you can.

Media's Mid Life Crisis: Streaming to the Rescue?

The media companies are feeling the heat too. After surviving the pandemic budget cuts they're now facing a tariff onslaught. Streaming platforms and live sports? They're doing okay like me finding space in the box. Traditional TV? Not so much. Consumers are ditching cable and digital platforms are gobbling up ad budgets. Some categories are not recovering like auto ads. This is the time when the coach has to make a strategy that benefits everyone.

Upfronts and Uncertainties: It's All About the Benjamins Baby!

And just before Upfront presentations where media companies pitch to advertisers everything's 'cautious,' according to Jonathan Miller. Everyone wants flexibility and it's not quite recession level panic but still… it's felt. Gudai says traditional TV is vulnerable but brands need to think bigger. Tariffs might squeeze budgets but they also create a need for targeted advertising. It's like a final play for the win or go home.