Illogical Glamour: Gen Z News Mogul Thrives From Wellington Bedroom

The Kitten Heel Paradox

As a Vulcan I find the human concept of 'glitzy life' and its association with 'kitten heels' rather… illogical. Lucy Blakiston however appears to have found a more efficient equation. At 27 she commands a media empire from her bedroom in Wellington New Zealand a location far removed from the aforementioned 'chic offices.' Her operation 'S You Should Care About' (SYSCA) reaches 80,000 newsletter subscribers and boasts a staggering 3.4 million Instagram followers. This suggests that comfort and connection are more potent catalysts than fashionable footwear. Fascinating wouldn't you agree?

Five AM News Cycles: Highly Illogical!

The notion of commencing one's workday at 0500 hours is from a physiological standpoint questionable. Yet Blakiston rises before what many would consider a reasonable hour to curate news for the masses. Her audience includes luminaries such as Lorde Bella Hadid Madonna and even the surprisingly well informed Joe Rogan. It seems that SYSCA's blend of political and pop culture news resonates across a diverse spectrum of humanity. As Mr. Spock would say 'Fascinating.'

News Without the Blues: A Logical Approach

Blakiston along with her colleagues Ruby Edwards and Olivia Mercer launched SYSCA in 2018. Their mission: to simplify complex global issues for Gen Z. The Rohingya crisis for instance was dissected with the precision of a Vulcan science officer analyzing a new life form. Their strategy involves utilizing social media platforms to engage with their audience. Blakiston's past experience running a One Direction fan account seems to have provided her with valuable insights into social media management and audience mobilization. Intriguing.

Harry Styles and the Climate Crisis: Balancing the Equation

SYSCA's approach to news dissemination involves a delicate equilibrium. For every post concerning war or the climate crisis there exists a 'timeline cleanse' featuring Harry Styles. Such juxtapositions may appear illogical to some but they serve a vital purpose: to provide momentary respite from the overwhelming negativity that often pervades the news cycle. Even a Vulcan can appreciate the logic in maintaining emotional equilibrium. Indeed 'Infinite diversity in infinite combinations.'

From Hobby to Enterprise: A Logical Progression

In the year 2020 as the world grappled with the COVID 19 pandemic the Black Lives Matter protests and various elections SYSCA experienced exponential growth. Celebrities shared SYSCA posts and the follower count surged. Recognizing the potential Blakiston's boss encouraged her to transform SYSCA into a viable business. With the support of her friends she established an office and began monetizing her efforts. The logic is irrefutable: 'A business is like a starship. It needs a crew and a destination.'

Cuteness as a Strategy: Utterly Intriguing

Blakiston emphasizes the importance of being authentic or as she puts it 'being cute for you.' This philosophy while seemingly simplistic holds a certain profundity. In an age of relentless online scrutiny maintaining one's individuality is a logical imperative. Blakiston's rejection of external criticism and embrace of her own style is a testament to her resilience and self awareness. She operates on the perfectly logical premise that 'What other people are thinking about you is not your problem' and that makes perfect sense even to a Vulcan.