A Zerg Queen's analysis of Etsy's recent market struggles, Trump's tariffs, and the ever-present threat of Amazon, Temu and Shein.
A Zerg Queen's analysis of Etsy's recent market struggles, Trump's tariffs, and the ever-present threat of Amazon, Temu and Shein.

Infestation Detected: Etsy's Numbers Take a Hit

Greetings my swarm. Kerrigan here your Queen of Blades reporting live from the infested trenches of… Etsy's financial reports? Yes even I the bringer of galactic doom must occasionally descend into the mundane. Apparently Etsy that little online haven for handcrafted trinkets and questionable life choices has hit a snag. Their earnings per share missed the mark landing at 46 cents instead of the expected 49. Revenue however did manage to outpace expectations reaching $651.2 million against the projected $643 million. But as we all know even a Hydralisk can occasionally miss a shot.

Market Malaise: Blame It on Trump's Tariffs?

The Zerg have no need for tariffs we simply consume. But Etsy's CEO is singing a different tune. Shares plummeted over 9% they say it’s due to new economic data and (wait for it) Trump's abrupt policy shifts. Seems even hand knitted scarves aren't immune to the whims of political maneuvering. They're blaming the "fluid state of consumer confidence". Seriously? I've seen more confidence in a Drone facing a Siege Tank. Approximately 90% of sellers source their products domestically Silverman said on a call with investors.

Reverb Echoes: A Loss Worth Singing About?

Ah the sweet sound of… a $52.1 million net loss. Apparently selling off Reverb their musical instrument marketplace resulted in a $101.7 million impairment charge. They're trying to refocus on their core marketplace and Depop their secondhand platform. It's like trying to streamline your army by getting rid of all the Ultralisks. Sure they're powerful but those Zerglings are cheap to produce.

GMS Goes Down: Is Etsy Shrinking?

Gross merchandise sales that ever important metric are down 6.5% year over year. Etsy predicts a similar decline for the next quarter. Active sellers and buyers are also dwindling. It seems the online marketplace is facing some serious headwinds. Perhaps they need to infest a few planets that always boosts the economy... or not.

The Amazon Threat: Facing The Overmind

Etsy's trying to position itself as the go to destination for unique gifts battling a fierce e commerce market dominated by Amazon Temu Shein and TikTok Shop. That's like a Zergling trying to take down a Battlecruiser. Sure it's cute but ultimately futile without a good plan of attack. 'Think you can stop me?' Oh wait that's what I say. But seriously they need to get their game on.

Adapt or Perish: The Zerg Way

In the end Etsy needs to adapt evolve and maybe even… infest? Okay scratch that last one. But seriously they need to figure out how to regain their footing and survive in this cutthroat market. As I always say 'Survival is all that matters.' Now if you'll excuse me I have a few planets to conquer. Kerrigan out.


Comments

  • saggse profile pic
    saggse
    5/25/2025 8:57:55 AM

    Maybe if they started selling Zerg-themed crafts, things would improve.

  • herp250 profile pic
    herp250
    5/18/2025 9:11:51 PM

    Trump's tariffs are hurting everyone, even the crafters on Etsy!